What are the responsibilities and job description for the Senior Growth Marketing Manager position at DeWinter Group?
*PLEASE ONLY APPLY IF YOU CURRENTLY LIVE IN THE BAY AREA*
Title: Senior Growth Marketing Manager - Accounting Channel
Pay Rate: $40/hr-50/hr W2
Duration: 5 months
Start Date: ASAP
Location: Hybrid - San Jose, CA
Job Description:
Our client, a leader in the financial industry, is looking for a Senior Growth Marketing Manager on their Customer Marketing, Accountant Channel team who is highly organized and eager to manage customer growth campaigns and field event marketing. Do you have a very keen eye for detail, a passion for optimization, and an analytical mindset to drive data-driven change? Are you ready to make a meaningful impact on the growth of an already successful SaaS business?
We’d love to chat if you have:
- 5 - 7 years of experience in managing, executing and optimizing marketing campaigns and customer communications.
- Experience with email campaigns, promotions, and operational support.
- 1 - 2 years of experience (or knowledge of) field marketing.
- Bachelor’s degree or equivalent experience.
- Analytical and quantitative skills; bias towards data-based decision making.
- Strong project management, organizational, and time-management skills.
- Willingness to assist others on different projects and campaign needs.
- Excellent and proactive communication to raise up key learnings and ideas on how to improve programs or processes.
- Experience working cross-functionally between creative, sales, product and leadership teams.
- Detail oriented and highly organized
- Commuting distance to our San Jose, CA office
What you’d be doing:
- Develop and deploy a variety of multi-channel campaigns, (must have email marketing experience), and targeted programs designed to increase customer product adoption, drive expansion and retention within our active customer base.
- Manage and execute on the pre-defined strategy for customer field events, lead the coordination with the customer Sales team, oversee the logistics and execution of events managed by the Accountant Channel events team.
- Work cross-functionally to drive and execute program logistics including copy, design, lead flows, website landing pages, and lead routing.
- Report on program performance and analyze data to provide recommendations around optimizing campaigns and improving lead quality (utilizing tools like Salesforce, Tableau, and marketing automation system).
- Manage lead flow of leads that enter through your program channels (ensure accuracy of lead routing and campaign attribution).
- Work with manager to determine budgets, goal setting, ROI metrics, and strategies
Salary : $40 - $50