Senior Growth Marketing Manager

Job Title: Senior Growth Marketing Manager - Accounting Channel  Job Location: San Jose, CA  Job Type:  ContractJob Description:  5 - 7 years of experience in managing, executing and optimizing marketing campaigns and customer communications. Experience with email campaigns, promotions, and operational support. 1 - 2 years of experience (or knowledge of) field marketing. Bachelor’s degree or equivalent experience. Analytical and quantitative skills; bias towards data-based decision making. Strong project management, organizational, and time-management skills. Willingness to assist others on different projects and campaign needs. Excellent and proactive communication to raise up key learnings and ideas on how to improve programs or processes. Experience working cross-functionally between creative, sales, product and leadership teams. Detail oriented and highly organized. Commuting distance to our San Jose, CA headquarters. What you’d be doing: Develop and deploy a variety of multi-channel campaigns, (must have email marketing experience), and targeted programs designed to increase customer product adoption, drive expansion and retention within our active customer base. Manage and execute on the pre-defined strategy for customer field events, lead the coordination with the customer Sales team, oversee the logistics and execution of events managed by the Accountant Channel events team. Work cross-functionally to drive and execute program logistics including copy, design, lead flows, website landing pages, and lead routing. Report on program performance and analyze data to provide recommendations around optimizing campaigns and improving lead quality (utilizing tools like Salesforce, Tableau, and marketing automation system). Manage lead flow of leads that enter through your program channels (ensure accuracy of lead routing and campaign attribution). Work with manager to determine budgets, goal setting, ROI metrics, and strategies.

Salary : $30 - $38