Senior Digital Consumer Growth Marketing Manager

DescriptionAs the Senior Digital Consumer Growth Marketing Manager, you will lead the strategy and execution of digital consumer growth across our North America web and CRM ecosystem. In this role, you will define and optimize acquisition, web, and CRM programs, partnering with cross-functional teams to accelerate consumer adoption and engagement. The ideal candidate will be an expert in understanding and elevating the end-to-end digital consumer journey—from experience optimization to nurturing high-intent leads through conversion.In this role, you will be responsible for developing and executing customer relationship marketing strategies to drive engagement, retention, and lifetime value. You will manage CRM platforms, oversee segmentation and personalization, and lead email nurturing and loyalty campaigns based on consumer data and insights.Ultimately, this role requires a strategic digital leader who can shape the vision for web and CRM growth, champion consumer-centric optimization, and orchestrate cross-functional execution that delivers measurable business impact.Role expectationsEstablish the strategic direction for the development of new web and CRM projects.Identify and set strategic direction for large projects pertaining to holistic web strategyDefine and execute the series of experiments that measure consumer behavior helping the company understand which experiments yield a higher likelihood of successDevelop systems including measurement and actions based on measurement for GEO performanceDefine and scale marketing automation programs that support lead nurturing, retention, and reactivation.Establish and adhere to budgets, schedules, work plans, and performance requirementsEvaluate web and email performance to find optimization opportunities and test ideas with A/B tests.Manage SEO/GEO vendor relationship and implement strategies to increase organic search traffic across markets.Develop and implement SEO/GEO content strategies to influence overall web visibility outcomes. Oversee the Doctor Locator by identifying innovation opportunities, creating communication materials, providing product updates to sales and leadership teams, and investigating and resolving issues from customer complaints.Offer ongoing support to business initiatives and partnerships, delivering insights and recommendations as necessary.Ensure adherence to guidelines for the creation of all web and email marketing materials. Create formal networks involving coordination among groupsMaintain the ability to change the thinking of, or gain acceptance from, others in sensitive situations without damaging the relationshipViewed internally as an organizational expert within defined subject area.Implement strategic policies when selecting methods, techniques, and evaluation criteria for obtaining results.What we're looking forA bachelor's degree in business, marketing, or related area.Minimum of 10 years of experience with at least 6 years of direct experience in consumer web, SEO or CRMExperience with Optimizely, Google Analytics, Salesforce, JIRA, Contentful, HotJar, GEO tools preferredMust be a strong collaborator who can manage the needs of internal stakeholders across teamsAble to develop strong team relationships cross functionally as well as inter-departmentally to bring individuals together to focus on team goals.Proven ability to interact with customers and colleagues, to resolve difficult customer service issues.Pay TransparencyIf provided, base salary or wage rate ranges are the range in which Align reasonably expects to set a candidate’s pay for the posted position. Actual placement depends on the individual skills and experience level of a candidate plus the total compensation and equity across team members. For other locations outside of the primary location, the base salary range will be adjusted geographically.  For Field Sales roles, the salary listed is the base pay only and does not include the applicable incentive compensation plan. A cost of living adjustment may be added to base pay for higher cost areas in the U.S.  Our internship hourly rates are a standard pay determined based on the position and your location, year in school, degree, and experience.General Description of All BenefitsWe are pleased to provide a general description of the benefits Align offers to full-time employees in this position.   Family Benefits.  Align offers employees and their eligible dependents medical (with a Health Savings Account option for some plan offerings),  dental, and vision in accordance with those plans.  Align also offers to employees:Discounts on Invisalign and Vivera to employees and their eligible dependents after 90 days of employmentBack-up Child/Elder Care and access to a caregiving conciergeFamily Forming Benefits – Available to Employees, and their spouse or domestic partner, covered under one of Align’s health plansBreast Milk Delivery and Lactation Support ServicesEmployee Assistance ProgramHinge Health Virtual Physical Therapy – Available to all employees and eligible dependents (age 18 ) enrolled in an Align medical PlanEmployee benefits.  Align offers its employees:Short-term and long-term disability insurance in accordance with those plans.Basic Life Insurance and Accidental Death and Dismemberment.  Voluntary Supplemental Life Insurance for Employee, Spouse/Domestic Partner, and Child(ren) are available for purchase in accordance with those plans.Flexible Spending Accounts – Employees may be eligible to participate in a health care account (including a limited health FSA if enrolled in a HDHP), dependent care account, and a pre-tax commuter benefit plan.401k plan (with a discretionary Company match of 50% up to 6% of eligible earnings up to a maximum match of 3%.). Employer match vests after two years – 25% year one and 100% at year two. Align offers traditional, Roth, and after-tax options.Employee Stock Purchase Program (Employees must work 20 hours or more and be employed on purchase date to be eligible).Paid vacation of up to 17 days during the first full year of employment (currently accrued at the rate of 5.24 hours each pay-period), which carries over to a maximum cap of 30 days.  Annual paid vacation time accrual increases based on tenure. Both exempt and non-exempt employees who work 32 hours or more per week receive prorated vacation accrual based on their regularly scheduled work hours and tenure.Sick time is accrued throughout the year at the rate of one hour for every thirty worked. Employees can carry over unused sick leave each year, up to a maximum balance of 80 hours.11 Company-designated paid holidays throughout the year.If employed for at least 12 consecutive months, Align will grant up to 6 weeks of paid Parental Leave. If employed for less than 12 consecutive months, Align will grant up to 4 weeks of paid Parental Leave.  All parental leave must be completed within one year of the birth or placement of the child.  Parental leave is in addition to any state and/or local parental leave benefits. Three days of paid bereavement leave. In some cases, due to travel the amount of paid leave may be extended to 5 paid days off. To the extent applicable state or local law offers more generous benefits, Align complies with any such law.Non-exempt employees will receive full pay for up to 10 days of jury duty.  Exempt employees will receive their full salary during any week they serve and perform any work. Other insurance such as legal, critical illness, voluntary accident, long-term care, auto, home and pet insurance are available for purchase.  To the extent applicable state or local law offers more generous benefits, Align complies with any such law.