Event Manager, Registration & Promotions

Title: Event Manager, Registration & Promotions

Job Type: Contract

Contract Length: 5 months

Pay Range: $50-55/hr

Start Date: June 15th, 2026

Location: Remote

About The Opportunity

Our client, a leader in Technology and Events, is looking for a skilled Event Manager, Registration & Promotions to join their team for a 5 months engagement. This project involves leading attendee acquisition and engagement strategies for their flagship global conference, .NEXT. This is a high-impact role that requires a self-motivated professional who can hit the ground running and deliver results quickly.

Key Responsibilities & Deliverables

This role is focused on the successful completion of specific tasks and deliverables. Your responsibilities will include:

• Registration Strategy & Performance:
• Own end-to-end registration strategy for the conference, including goal setting, pacing, and performance tracking.
• Develop and execute targeted campaigns to drive attendee acquisition across key audiences (customers, prospects, partners).
• Monitor registration trends and optimize tactics in real-time to ensure goals are met.
• Promotions & Campaign Execution:
• Build and manage multi-channel promotional plans (email, paid media, social, web, partner channels).
• Partner with digital marketing and demand generation teams to execute high-performing campaigns.
• Oversee messaging, segmentation, and timing to maximize conversion and engagement.
• Data & Optimization:
• Analyze campaign performance, registration data, and funnel metrics to inform strategy.
• Conduct A/B testing on messaging, offers, and channels to improve conversion rates.
• Deliver regular reporting and insights to stakeholders, with clear recommendations for optimization.
• Own and execute an account-based marketing (ABM) strategy to drive targeted registration, partnering with sales to identify priority accounts and personas, and delivering tailored attendee journeys, messaging, and offers to maximize conversion and pipeline impact.
• Leverage segmentation within Marketo and Salesforce (SFDC) to build dynamic, data-driven audiences and personalized registration experiences, while tracking performance and optimizing campaigns based on attribution, engagement, and ROI.
• Cross-Functional Collaboration:
• Partner closely with marketing, sales, field teams, and external agencies to amplify reach.
• Align with content and programming teams to leverage key announcements and speakers as promotional drivers.
• Coordinate with operations teams to ensure a seamless registration experience.
• Audience Growth & Innovation:
• Identify new channels, partnerships, and tactics to expand audience reach.
• Develop creative promotional concepts that differentiate the event and drive urgency to register.
• Stay current on event marketing trends and continuously bring new ideas to the table.

Required Skills & Experience:

We are looking for someone with a proven track record of successful contract engagements. The ideal candidate will have:

• 5 years of experience in event marketing, demand generation, or registration strategy for large-scale events (1,000 attendees preferred).
• Proven track record of driving registration growth through strategic promotions and campaigns.
• Strong analytical skills with experience using data to inform decisions and optimize performance.
• Experience managing multi-channel campaigns (email, paid media, social, web).
• Ability to manage multiple priorities in a fast-paced environment with tight deadlines.
• Excellent communication and stakeholder management skills.
• Experience with marketing automation and CRM tools (e.g., Marketo, Salesforce) preferred.
• Demonstrated ability to work autonomously and manage your own time effectively to meet project goals.
• W2 only (No C2C or 1099 contractors)