What are the responsibilities and job description for the Freelance Influencer Manager position at Devotion?
Company Description
Devotion builds and operates large-scale creator communities for the world’s most ambitious consumer brands. Leveraging a unique combination of our AI platform and expert operators, Devotion has generated over a billion impressions and engaged tens of thousands of creators.
Devotion was founded by former TikTok executive Jonathan Kroopf and Cami Tellez, founder of Parade, a consumer brand that grew to over $100M in revenue, and is backed by top consumer and technology investors.
Role Description
We’re hiring a someone to own and scale creator, community, and gifting programs across multiple brand partners.
This is a highly strategic and operational role focused on execution, systems, and performance. You will ensure programs consistently attract strong creators, maintain engagement, and produce culturally relevant, high-volume content.
You’ll work closely with sourcing, outreach, strategy, product, and engineering to strengthen both our community strategy and the AI systems that support it.
Responsibilities
- Own day-to-day performance of creator programs across multiple brands
- Shape community strategy to ensure content remains culturally sharp, highly relevant, and aligned with each brand’s positioning
- Work with our AI sourcing algorithm to improve targeting and increase qualified creator volume
- Refine brand messaging models to ensure tone of voice and creator communication stay on-brand at scale
- Monitor funnel health from application through content posting and identify levers to improve engagement and output
- Design and test challenge frameworks and incentive systems that increase participation and long-term creator retention
Who you are
- Bachelor's degree with 3 years experience in creator marketing, community operations, influencer marketing programs, or similar roles
- Strong instincts for culture, content relevance, and what motivates creators
- Highly organized and comfortable managing multiple fast-moving programs
- Operational and systems-minded, not just creative
- Clear communicator who can collaborate across teams
- Excited about AI and eager to use tools and agents to increase your leverage and operate at scale
Open to Freelance or Full-Time in NYC (preferred)