What are the responsibilities and job description for the Social Media and Marketing Manager position at Designer Plastic Surgery?
Social Media Management
- Develop, execute, and manage content strategies across Instagram, TikTok, Facebook, Snapchat, LinkedIn, and YouTube.
- Plan and oversee daily posting, stories, reels, live streams, and campaigns that reflect the brand’s classy, elegant, and transparent voice.
- Monitor engagement, respond to comments/messages, and foster community growth.
- Collaborate with staff and patients (with consent) for before-and-after content, testimonials, and behind-the-scenes features.
Marketing & Brand Growth
- Design and manage digital ad campaigns (Facebook/Instagram Ads, Google Ads) to generate qualified leads.
- Coordinate email and SMS campaigns with strong direct-response calls to action.
- Support in-office promotions, events, raffles, and seasonal campaigns.
- Build and execute a clear content calendar aligned with monthly revenue goals.
- Analyze campaign performance metrics and optimize for conversion and ROI.
Creative & Strategic Duties
- Develop brand-consistent graphics, captions, and video concepts.
- Stay on top of cosmetic industry trends and viral content ideas.
- Brainstorm and execute innovative campaigns (e.g., “Get the Perfect Profile” rhinoplasty promotions, luxury med-spa events).
- Collaborate directly with leadership to ensure brand alignment and strategic marketing growth.
Qualifications
- 2 years experience in social media management, marketing, or related field (medical or luxury brand experience a plus).
- Strong skills in video editing, photography, and graphic design (Canva, Adobe Suite, CapCut, etc.).
- Proven track record of growing social media accounts and driving measurable ROI.
- Knowledge of paid ads, analytics, and SEO best practices.
- Excellent communication skills, with the ability to represent the brand voice: elegant, warm, precise, and approachable.
- Self-starter with strong organizational and time-management skills.
Job Type: Full-time
Pay: $15.00 - $30.00 per hour
Expected hours: 20 – 40 per week
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Vision insurance
Work Location: In person
Salary : $15 - $30
