What are the responsibilities and job description for the Marketing Director position at Delta County Memorial Hospital?
Delta Health is seeking an experienced Marketing Director to lead our marketing, communications, branding, and patient experience initiatives.
This leadership role will develop and execute strategic marketing plans that increase awareness of Delta Health's services, strengthen community relationships, support organizational growth, and enhance our reputation as a trusted healthcare provider.
The Marketing Director will also lead Delta Health's Patient Experience Program , partnering with clinical and operational leaders to improve the patient journey, increase satisfaction, strengthen employee engagement, and promote a culture of exceptional service.
Key Responsibilities
- Lead marketing, communications, branding, public relations, digital marketing, and community outreach.
- Develop and manage marketing campaigns, website content, social media, SEO, and media initiatives.
- Support provider recruitment, new services, strategic initiatives, and organizational growth.
- Lead patient experience and service excellence initiatives.
- Monitor patient satisfaction data and develop strategies for improvement.
- Partner with leaders on service recovery, patient rounding, employee engagement, and recognition programs.
- Lead internal communications, employee campaigns, and culture initiatives.
- Manage departmental goals, performance metrics, projects, and budget.
- Serve as a strategic communications advisor to executive leadership, physicians, and department leaders.
What We're Looking For
- Bachelor's degree in Marketing, Communications, Business, Public Relations, Healthcare Administration, or a related field; master's preferred.
- Previous hospital/healthcare experience required.
- At least 3 years of marketing, community engagement, outreach, or related experience preferred.
- Experience with digital marketing, social media, website management, and analytics.
- Experience with patient experience or satisfaction programs; knowledge of Press Ganey, HCAHPS, or CMS quality measures preferred.
- Excellent written, verbal, presentation, and relationship-building skills.
- Strong project management, organizational, and leadership abilities.
- A strong connection to and commitment to the local community.
Why Join Delta Health?
Comprehensive Benefits Package
- Medical, RX, Dental & Vision- Low premiums with 100% coverage on services provided within the Delta Health system, and no deductibles or co-pays. Includes access to massage therapy, acupuncture, and chiropractic care .
- Life & Disability Insurance- Employer-paid coverage for your peace of mind.
- Time Off- Over 4 weeks of paid vacation annually (including sick and personal leave) for full-time staff.
- Retirement- 403(b) plan with up to a 2 % employer match .
Delta Health is a county-wide healthcare system with more than 100 years of dedication to serving our community. Our 49-bed hospital and outpatient locations across Delta County are committed providing remarkable care in a healing environment . We operate with the core belief:Excellence. Every Patient. Every Time.
Salary : $49 - $70