Associate Director, Influencer & Creator Marketing

Department: Creators & Casting

Location: New York

Description

Looking for something fresh?
Day One Agency is hiring.

Day One is a creative agency committed to bringing fresh thinking to our work. Every. Single. Day. For us, every day is day one, a new opportunity to start from the beginning, find a new angle, and let our creativity and curiosity lead us to earn the unexpected.

We’ve built a reputation as a creative partner tuned for navigating culture today; helping brands build legacy through relevance. We’re looking to expand our team with a new Associate Director, Influencer & Creator Marketing. You’ll become part of an award winning collective of cultural insiders* and industry outsiders**, all of whom are storytellers at heart.

Below you’ll find some specifics about the role. At Day One, the job description is truly just the start. Our best team members are enthusiasts who opt-in and bring something to the party.

Ready to join a team that claimed a spot on 2024 & 2025 Fast Companies Most Innovative list, an Ad-Age Top Ten in 2024 Agency to Watch 2025, Campaign Agency of Year 2025 and PR Week Midsize agency 3 years in row (2023, 2024 and 2025)?

Keep reading.

This role is full-time, requires a hybrid work schedule, and is only available in New York City.

Role Overview:
The Associate Director, Influencer & Creator will drive creator strategies, casting, negotiations, and execution. They will mentor junior staff, bring cultural insights, and ensure campaigns are strategically sound, creatively distinct, and flawlessly delivered.

Responsibilities

• Lead the development and execution of creator-led campaigns across TikTok, Instagram, YouTube, and emerging platforms
• Own day-to-day client relationships, serving as the go-to for influencer strategy, casting recommendations, and executional guidance
• Translate brand objectives into creator strategies that deliver measurable impact
• Identify, negotiate, and manage partnerships with creators and agents—ensuring alignment with budgets, timelines, and campaign goals
• Bring a culturally sharp POV to every campaign, connecting the dots between creators, subcultures, and brand storytelling
• Mentor and manage junior team members, providing clear feedback, development opportunities, and inspiration
• Collaborate cross-functionally with creative, earned, and production teams to ensure integration and alignment
• Participate in new business pitches, developing influencer strategy and creator recommendations
• Track, measure, and analyze campaign performance, delivering insights and recommendations for optimization
• Contribute to the agency’s Creators & Casting practice by identifying opportunities, refining processes, and sharing thought leadership

* TREND FORECASTERS, WRITERS, DESIGNERS, PRODUCERS, PEOPLE PERSONS, DIGITAL NATIVES, CULTURE HEADS, INTERNET ARCHAEOLOGISTS, MEME HISTORIANS

** ORGANIZERS, GLOBETROTTERS, DROPOUTS, SKATE SHOP ALUMNI, FORMER BARISTAS, SELF-TAUGHT DEVS, INDIE PUBLISHERS, FINE ARTISTS, SMALL-TOWN ESCAPEES

Requirements

• 4-6 years of experience in influencer/creator marketing, social strategy, or related fields
• Proven track record of developing and leading influencer campaigns for major consumer brands
• Strong understanding of creator ecosystems, platform nuances, and cultural trends
• Experience managing client relationships, with excellent communication and presentation skills
• Skilled in contract negotiations, budget management, and campaign reporting
• Ability to connect big-picture brand strategy with the right creators and cultural moments
• Strong leadership skills, with experience mentoring and managing a team
• Collaborative, solutions-oriented, and proactive mindset
• Bachelor’s Degree from an accredited university or equivalent professional experience
  
  

Compensation Benefits

We value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees:

• Health Care (Medical, Dental, Vision)
• Paid Time Off and Company Paid Holidays
• Summer Fridays
• 401K Retirement Plan with Company Match
• Lifestyle Spending Account
• Paid Parental Leave
• Commuter Benefits
• Company Credit Card
• Uber Business Account
• New Business Referral Bonus
• Employee Referral Bonus
  
  

The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $90,000- $105,000 and this position is eligible for benefits that include medical insurance (health, dental, and vision), retirement plan, paid time off, paid parental leave, new business and employee referral bonuses, etc. Please note that the compensation information provided is a good faith estimate for New York City based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation for this role will be determined by various factors such as candidates' relevant work experience, skills, qualifications, and location.