What are the responsibilities and job description for the Director, Influencer Marketing position at Apex Systems?
The Influencer and Culture Marketing arm of a global agency is seeking a Director of Influencer Marketing to be a key strategic partner to account leads and cross-functional teams, bringing creative, culturally relevant influencer strategies to life for top-tier healthcare and consumer brands.
This is a full time role that requires going onsite in NYC 2x a week.
Director, Influencer Marketing Responsibilities:
- Interpret client briefs to develop insight-driven influencer approaches that drive measurable business results.
- Collaborate closely with creative and analytics teams to integrate storytelling, talent, and platform thinking.
- Develop compelling, integrated influencer plans using a mix of earned, owned, paid, and shared tactics.
- Oversee execution of complex influencer programs, including sourcing, contracting, FTC compliance, reporting, and optimization.
- Bring a trend-forward, culturally relevant lens to all work constantly identifying fresh ways to engage audiences through talent partnerships.
- Contribute to agency thought leadership by identifying influencer and social trends and turning them into actionable POVs.
- Serve as a mentor and coach to junior and mid-level team members, helping them grow their strategic thinking and executional confidence.
- Provide senior-level strategic counsel to clients and agency partners on influencer campaign design and execution.
- Lead development of influencer POVs and proactive recommendations that address evolving client needs and cultural shifts.
- Act as a subject matter expert in planning sessions, brainstorms, and cross-functional team meetings.
- Support business growth efforts by contributing to proposals, presentations, and pitch strategy.
Director, Influencer Marketing Requirements:
- 10 years of experience in influencer marketing or a related strategic communications role, with a strong foundation in integrated campaign planning.
-Experience working on healthcare, wellness, or consumer health brands.
- Proven success building and executing influencer campaigns that drive measurable impact.
- Experience across earned, paid, and shared influencer strategies including paid media planning in support of talent campaigns.
- Strong client communication skills and comfort presenting to both internal stakeholders and external partners.
- Experience managing influencer marketing tools (e.g., CreatorIQ, Traackr, Julius, Brandwatch, etc.).
- Familiarity with healthcare marketing, compliance requirements, and working with regulated brands / pharma is a strong plus.
- Ability to lead and inspire junior talent while also rolling up your sleeves and driving work forward.
- Adept at translating insights and cultural trends into smart, scalable campaign strategies.
- Collaborative and flexible, thriving in a fast-paced environment and working cross-functionally with creative, media, strategy, and analytics teams.
- Passionate about talent and influencer storytelling especially in the context of healthcare, wellness, and consumer behavior.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Benefits
This client offer comprehensive medical, dental, and vision coverage, 401(k) with company match, health savings and flexible spending accounts, life and disability insurance, mental health and wellbeing programs, family support (including fertility and adoption assistance), backup care, and additional perks like legal services, identity protection, and student loan support.