What are the responsibilities and job description for the Social Media Coordinator position at Danny Wimmer Presents?
At Danny Wimmer Presents, we don’t just put on festivals—we create unforgettable experiences where music, fans, and brands come together in epic ways! We are currently looking for someone who thrives in a fast-paced, high-energy environment, can meet urgent deadlines, and shines under pressure. Passion for music is essential, as we offer long-term growth opportunities for individuals willing to learn from the ground up.
The Social Media Coordinator supports the execution of social media strategy across festival brands by assisting with daily publishing, community engagement, content coordination, and creator/influencer administration. This role works closely with the Senior Manager of Social Media to help manage the day-to-day operations of festival social channels and support onsite coverage during live events.
Primary Responsibilities
The Social Media Coordinator supports the execution of social media strategy across festival brands by assisting with daily publishing, community engagement, content coordination, and creator/influencer administration. This role works closely with the Senior Manager of Social Media to help manage the day-to-day operations of festival social channels and support onsite coverage during live events.
Primary Responsibilities
- Assist in publishing daily social media content across multiple festival platforms in alignment with the social strategy developed by the Senior Manager of Social Media.
- Draft and edit social captions based on creative direction, campaign messaging, and brand voice guidelines.
- Manage community engagement across platforms including responding to comments, direct messages, and fan interactions in a timely and brand-aligned manner.
- Assist with TikTok and short-form video ideation, editing, and publishing.
- Coordinate content creator/influencer deliverables, including tracking content commitments, assisting with contract organization, and supporting communication with creators.
- Organize and maintain content creator/influencer contracts, invoices, and related documentation.
- Assist with processing and filing vendor invoices, ensuring accurate documentation, timely submission, and alignment with internal accounting processes.
- Build and manage giveaway and sweepstakes landing pages, ensuring alignment with festival branding, campaign messaging, and promotional strategy.
- Assist in submitting creative requests and collaborate closely with graphic designers to bring social campaigns and assets to life.
- Proofread and quality check social assets, captions, and links prior to publishing to ensure accuracy, brand consistency, and a seamless user experience. Provide onsite social media support at festivals and live events, including assisting with posting, real-time engagement, and monitoring fan conversations.
- Assist with compiling social media reporting, engagement summaries, and performance insights as requested.
- Help maintain organization of content calendars, social assets, and operational workflows.
- Support the broader marketing and social media team with administrative and operational needs related to social media campaigns and partnerships.
- Perform other related duties as assigned to support the social media and marketing team.
- 1–3 years of experience working in the music industry, live events, entertainment marketing, or related fields, with a focus on social media and digital marketing.
- Demonstrated experience managing or supporting social media channels for a brand, artist, venue, event, or media company.
- Strong familiarity with major social media platforms including Instagram, TikTok, Facebook, and X, including best practices for engagement and short-form content.
- Experience creating or editing short-form video content for social platforms (TikTok, Reels, Shorts).
- Strong written communication skills with the ability to write engaging captions and adapt to established brand voice and tone.
- Experience with community management, including responding to comments, direct messages, and fan engagement in a brand-safe and timely manner. Familiarity with content creator partnerships, including tracking deliverables and assisting with campaign coordination.
- Highly organized with strong attention to detail, particularly when managing multiple campaigns, creators, and social platforms.
- Ability to manage multiple priorities in a fast-paced environment with shifting deadlines.
- Experience using social media publishing tools, analytics dashboards, or content scheduling platforms is preferred. Passion for live music, festivals, and fan communities is strongly preferred.
- Ability and willingness to travel and work flexible hours during festivals and live events.