What are the responsibilities and job description for the Social Media Coordinator position at Absolutely Ridiculous?
The Role
We're looking for a Social Media Coordinator who understands that social isn't just posting — it's storytelling, timing, and cultural intuition. This role sits at the center of our brand ecosystem, helping bring product drops, athlete partnerships, and creative campaigns to life across all platforms. You'll work closely with the Absolutely Ridiculous Marketing team to execute a content strategy that drives engagement, builds community, expands audience, and turns moments into movements.
You don't just follow trends — you set them. Social is the front door to Absolutely Ridiculous, and this role isn't about maintaining a presence. It's about helping build a brand people want to belong to.
What You’ll Get To Do
Content Execution & Publishing
- Execute daily social media posting across platforms (Instagram, TikTok, Twitter/X, YouTube Shorts, etc.)
- Schedule and manage content through a centralized marketing calendar
- Ensure all content aligns with brand voice, campaign timing, and product drops
Creative & Storytelling Support
- Collaborate with the creative team on content ideas, captions, and rollout plans
- Assist in bringing campaigns to life — from concept to post
- Write captions that feel native, engaging, and culturally relevant
- Attend events when necessary to capture storytelling content
Community Management
- Engage with the community daily
- Identify and amplify superfans, creators, and organic brand advocates
- Identify partners across sports, art, and fashion
- Help build a community that feels seen, heard, and part of the brand
- Help expand the brand to new audiences across all social platforms
Trend & Culture Monitoring
- Stay ahead of and define new trends in sports, fashion, and internet culture
- Identify opportunities for reactive or real-time content
- Bring ideas proactively to the team — don't wait to be asked
Performance Tracking
- Track social performance metrics (engagement, growth, reach)
- Report weekly insights and recommend optimizations
Affiliate & Partner Support
- Coordinate with Partner Relations on content posting timelines
- Ensure alignment between brand campaigns and partner content
- Help maximize reach across all creator channels
Who You Are
- 1–3 years of experience in social media, content, or digital marketing
- You live and breathe social media
- Deep understanding of platforms like Instagram, TikTok, Facebook, YouTube, Twitter, and emerging channels
- Proficient in leveraging AI tools to streamline content creation and campaign execution
- Strong writing skills with an instinct for tone and cultural relevance
- Highly organized and able to manage multiple campaigns at once
- Obsessed with content, trends, and what makes people stop scrolling
- Self-starter who thrives in a fast-paced, creative environment
- Passion for sports, art, fashion, or culture — ideally all of the above
- Bonus points if you have:
- Basic photo/video editing skills (CapCut, Adobe, etc.)
- Experience with social scheduling tools and analytics platforms
- Background in storytelling-driven or drop-based brands
This job description is not all-inclusive, and certain activities, duties, or responsibilities may be required of the employee as needed.
What We Offer
- Company-paid health, dental, and vision insurance
- 401(k) retirement savings plan with 3% match
- Paid Time Off (PTO)
- Work Location: Nashville, TN
Who We Are
Nashville based sports and lifestyle brand redefining how athletes express themselves through high-performing, functional art over traditional sporting goods. Where other companies in the industry have stagnated, Absolutely Ridiculous has led the cultural movement of self-expression and individual identity through its gear on and off the field.
Since its viral launch in 2020 by founder and award-winning artist X, Absolutely Ridiculous has transformed from a bold idea into a global force. We’ve partnered with the likes of Disney, Guinness, Mister Cartoon, One Piece, Corona, Naruto, and Mossy Oak as well as MLB superstars like Bryce Harper, Elly De La Cruz, Jazz Chisholm Jr and Michael Harris. Absolutely Ridiculous also became one of the youngest sporting goods companies to ever be featured in the popular video game MLB The Show.
From the iconic Ice Cream Glove that kicked off the ice cream movement in youth sports to collaborative collections and drops featured in The NY Times, MLB, ESPN, The Athletic, Wall Street Journal and Sports Business Journal; Absolutely Ridiculous continues to break the mold of traditional sporting goods by combining elements of art, fashion, luxury, music, pop culture and sports into each product release.