What are the responsibilities and job description for the Social Media Coordinator position at Dallas Theological Seminary?
Dallas Theological Seminary is seeking a creative and organized Social Media Coordinator to support the execution of our social media strategy across platforms. This role reports to the Director of Marketing and Brand Strategy and is responsible for planning, managing, and executing social media content and campaigns that align with institutional goals, support departmental priorities, and promote brand consistency. The ideal candidate is passionate about social media, attentive to trends, collaborative by nature, and driven to expand engagement across key audiences.
Duties And Responsibilities
Duties And Responsibilities
- Collaborate with the Director of Marketing and Brand Strategy to align social media efforts with DTS’s overarching marketing strategy and organizational goals
- Monitor social media trends, platform updates, and emerging best practices to inform content planning and platform decisions
- Review internal requests for posts and collaborations to ensure alignment with brand guidelines, strategy, and target audience
- Create and maintain an integrated social media calendar for all DTS accounts, in coordination with relevant departments
- Develop, schedule, and publish engaging content (organic and paid) across platforms such as Instagram, Facebook, LinkedIn, YouTube, and TikTok
- Bring fresh ideas, creative approaches, and new formats to DTS’s social presence to engage prospective students, alumni, donors, and ministry partners
- Work closely with internal designers, copywriters, and media producers to ensure cohesive and on-brand visual and written content
- Utilize tools like Canva and Adobe Creative Suite to assist with quick-turn content creation as needed
- Attend select campus events to capture real-time content (photos, videos, quotes) for use in social media stories, posts, and reels
- Serve as a point of contact for departments during live event coverage, coordinating day-of posting or media capture as needed
- Maintain a repository of past content for future reuse and ensure timely rotation of themes and visuals
- Serve as project manager for social media components of larger marketing campaigns, including scheduling, coordination, and internal deadlines
- Collaborate with the Director of Marketing and Brand Strategy to plan, execute, and optimize paid social media campaigns, including platform selection and audience targeting
- Monitor analytics and engagement using tools such as Sprout Social to evaluate content performance
- Generate reports and provide actionable insights to improve effectiveness, reach, and impact of social media efforts
- Help monitor DTS social accounts for comments, questions, and engagement opportunities, escalating or responding in alignment with brand voice and policy
- Expertise in social media marketing strategies.
- Proficiency in marketing tools and platforms.
- Represent DTS at conferences, community events, and networking functions.
- Stay updated on higher education social media trends and best practices.
- Collaborate with cross-functional teams to ensure a unifies brand message.
- Strong understanding of platform-specific strategies for Instagram, Facebook, LinkedIn, and YouTube.
- Experience with social media scheduling and analytics tools (e.g., Sprout Social).
- Proficiency in and/or willingness to learn digital tools such as: Adobe Creative Suite, Canva, Asana or other project management software, and AI tools for content generation or optimization.
- Excellent writing, editing, and visual communication skills.
- Creative thinker with strong project management and time management skills.
- Highly collaborative with a proactive, solutions-oriented mindset.
- Passion for biblical education, ministry preparation, and solid personal relationship with Jesus Christ.
- Bachelor's degree in marketing, communications, digital media, or a related field preferred.
- 2-4 years of experience managing social media for an organization or brand; higher education or nonprofit experience a plus.
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift up to 25lbs. at a time.
