What are the responsibilities and job description for the Social Media Coordinator position at Careington?
For more than 45 years, Careington International has been a leader in the health and wellness benefits space. Since its founding in 1979, Careington has been delivering dental discount solutions as its core competency. Today, Careington has expanded to offer a growing portfolio of 150 health, wellness, lifestyle and virtual health products and services designed to deliver cost savings across a spectrum of life needs. Through its affiliated nationally licensed third-party administrator (TPA), Careington International also delivers full-scale administrative services, including customer service, licensed enrollment, claims administration, individual and group billing.
This position will require you to work onsite within one of our Frisco, TX offices, 2 to 3 days per week.
Overview
As a Social Media Specialist at Careington, you will be an essential member of the growing Corporate Communications team. This position works under the Director of Corporate Communications and reports to the Social Strategy and Content Manager. The Social Media Specialist monitors and contributes to all relevant social media opportunities to increase brand awareness, effectively engage Careington's many audiences on a consistent basis and execute successful campaigns.
Qualifications
- 1 to 3 years of social media management experience is preferred
- Strong understanding of major and developing social media platforms
- Experience managing paid social media campaigns and identifying key target markets
- Strong command of writing and editing practices, including proficiency with Associated Press Stylebook guidelines
- Ability to juggle multiple projects and operate in a fast-paced environment
- Experience creating graphics and video for social media
- Team player who also thrives as a self-starter
- Strong organization and communication skills
- Working knowledge of Microsoft Office, including Word, Excel and PowerPoint
Roles & Responsibilities
- Manage and grow social media presence of Careington companies and brands
- Create engaging content across all social media platforms
- Execute paid social campaigns and develop strategies to drive sales and increase brand awareness
- Monitor and elevate brand reputation by actively engaging with followers
- Create consistent video content, with a good understanding of shooting and editing
- Collect and analyze customer data to create comprehensive reports and improve future marketing strategies
Education
- Bachelor’s degree in Journalism, Communications, Marketing, Advertising or related field
