Global Social Media Coordinator

JOB SUMMARY:  The Global Social Media Coordinator plays a vital role in supporting the execution and organization of Sunrider’s global social media initiatives. This position assists in creating, scheduling, and publishing engaging content across multiple social media platforms while ensuring alignment with the company’s brand voice and global strategy. 

You will collaborate closely with the Global Social Media Specialist II and other members of the marketing team to produce high-quality content, monitor engagement, track performance metrics, and support influencer and community initiatives. The ideal candidate is creative, organized, detail-oriented, and passionate about digital storytelling and social engagement. 

Essential Duties and Responsibilities (includes but is not limited to): 

• Content Creation: Planning, creating, and publishing content across social media platforms (Instagram, Facebook, LinkedIn, and others).
• Copywriting: Write engaging captions and assist in crafting creative posts, reels, and stories that reflect Sunrider’s brand voice and global messaging.
• Scheduling & Publishing: Schedule and post content using social media management tools, ensuring consistency and accuracy across time zones and regions.
• Community Engagement: Monitor social media channels daily, engage with followers, and respond to comments and messages in a timely, brand-appropriate manner.
• Analytics & Reporting: Track and record performance metrics (reach, engagement, follower growth, etc.) and assist in preparing monthly reports to measure campaign success.
• Trend Awareness: Stay up-to-date with social media trends, features, and best practices to provide recommendations for ongoing content innovation.
• Influencer & UGC Support: Assist in coordinating influencer outreach, approvals, and content sharing; maintain organized records of creator collaborations.
• Campaign & Giveaway Support: Help execute community engagement initiatives, giveaways, and brand campaigns.
• Administrative Support: Provide general administrative and organizational assistance to the Global Social Media team as needed.
• Global Collaboration: Work collaboratively with affiliate markets to share approved global content and maintain consistency in brand cohesion worldwide.
• Compliance and Guidelines: Ensure all social media activities comply with brand guidelines, legal regulations, and industry best practices.
• Reporting: weekly and monthly reporting, and all reports as requested by Social Media Specialist II, Director, CMO, and CEO.
• Social Media Training: Support and assist Social Media Specialist II for quarterly training for affiliate offices, training of freelancers, and corporate trainings when asked/able (Bootcamp, Leadership, Convention).
• Event Support: PR, Influencer, Corporate event support, and coverage

1 This list is a summary and not inclusive of all essential duties. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. 

Qualifications: 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

Skills and Abilities: 

• Strong understanding of major social media platforms (Instagram, Facebook, LinkedIn, TikTok) and their tools/features.
• Excellent writing, proofreading, and verbal communication skills.
• Content creator of images, reels, ads, etc. 
• Highly organized and detail-oriented with the ability to manage multiple projects and deadlines.
• Creative thinker with an eye for visuals and trends.
• Team player with a proactive, collaborative attitude.
• Comfortable working in a fast-paced, global environment.
• Proficient with Microsoft Office Suite, Canva (or similar), and social media scheduling tools such as Hootsuite, Sprout Social, or Meta Business Suite.
• An analytical mindset with the ability to interpret social media data and insights.
• High level of professionalism, integrity, and discretion with company and brand information.

Education and/or Experience: 

• Bachelor’s degree in Marketing, Communications, or related field preferred.

• 2 years of experience in a social media or digital marketing role (agency or corporate experience preferred).
• Experience creating, scheduling, and managing content for corporate social media channels.
• Knowledge of influencer and UGC coordination processes a plus.
• Experience with social media analytics and reporting tools.
• Direct selling or global brand experience a plus.

Sunrider offers a comprehensive salary and benefits package, along with opportunities for professional growth. Apply today to join our team!