What are the responsibilities and job description for the Ad Marketing Manager, 2819-1 position at Cypress HCM?
Position Overview
This is not a hands-off advisory role. You'll be embedded in the work writing, editing, updating, and producing content that reaches the top advertisers and media agencies in the US and Canada. We're a lean team still building our content muscle. The right person is energized by that, someone who's comfortable leading without a lot of pre-built infrastructure, and who finds more satisfaction in doing great work than in architecting the system around it.
Responsibilities
Website content management
This is not a hands-off advisory role. You'll be embedded in the work writing, editing, updating, and producing content that reaches the top advertisers and media agencies in the US and Canada. We're a lean team still building our content muscle. The right person is energized by that, someone who's comfortable leading without a lot of pre-built infrastructure, and who finds more satisfaction in doing great work than in architecting the system around it.
Responsibilities
Website content management
- Own the day-to-day content updates across the Ads marketing website, including copy refreshes and ongoing optimization
- Partner with web and design teams to ensure copy is accurate, on-brand, and structured for the right audiences
- Flag content gaps and proactively recommend updates based on changes in product, positioning, or priorities
- Lead end-to-end production of advertiser case studies — from intake interviews and source material review through to final, approval-ready copy
- Work cross-functionally with sales and marketing partners to identify the story and build the proof points that make it land
- Maintain a growing library of case study assets in a consistent format, ready for deployment across channels
- Write and edit across a broad content mix — thought leadership, sales enablement materials, event collateral, and social content — with a consistent, distinctly company voice
- Manage multiple content briefs simultaneously, from intake through final delivery, with minimal oversight
- Apply editorial judgment to translate complex advertising and data narratives into clear, compelling copy for B2B audiences
- Support an editorial calendar spanning multiple content themes and formats, keeping production on track and assets moving through review cycles efficiently
- Contribute to content planning discussions with informed creative input — not just taking orders, but helping shape what gets made and why
- 10 years of experience in Ads or B2B marketing, product marketing, digital advertising or marketing communications.
- Proven experience in marketing technology management, preferably within the digital advertising industry
- Strong understanding of ad tech platforms and data analytics
- Excellent analytical and problem-solving skills
- Exceptional communication and interpersonal skills
- Ability to work in a fast-paced, dynamic environment
- Ability to work in a highly cross-functional environment to drive stakeholder alignment and scaled communications.
- Analytical and organizational skills, and the ability to communicate effectively in person at all business levels and effectively navigate ambiguity
- Ability to develop and implement creative ideas, partner with agencies, and carefully manage competing projects with tight deadlines.
- Work closely with product and sales teams to develop product strategy, positioning, and messaging.
- Help inform the development of new measurement products based on advertiser feedback and market insights.
- You have an entrepreneurial mindset and are eager to flourish in our unique company culture (see Who We Are).
- $80-90/hr.
Salary : $80 - $90