Head of Content

About Cymbiotika:

At Cymbiotika, we believe that wellness starts with trust. That’s why we’re committed to creating supplements that are not only effective but also transparent. From the moment you pick up one of our products, you’ll know exactly what’s inside—no hidden ingredients, no confusing labels. We take pride in using only the highest-quality ingredients, carefully sourced and backed by science, to ensure you’re getting the best of nature and innovation in every supplement.

We understand that health is personal, which is why our supplements are designed to work with your body, not against it. By focusing on bioavailability and using advanced liposomal delivery systems, we ensure that your body can absorb and use the nutrients to their fullest potential. Our goal is simple: to help you feel your best, with products you can trust, made with ingredients you feel good about.

With Cymbiotika, you’re not just taking a supplement—you’re joining a community of people who value wellness, science, and the power of transparency. We’re here to empower you on your journey to better health, every step of the way.

Role Overview

We’re seeking a Head of Content with 5 years of experience who approaches

content like a system — not a series of posts. This is a marketing leadership role for someone who is analytically wired, highly structured, and performance-obsessed. You should be comfortable thinking in funnels, attribution models, structured data, and experimentation frameworks — while also understanding brand voice, storytelling, and creative strategy. You will own the full content ecosystem: organic social, email, blog, landing pages, product storytelling, educational assets, and creative testing frameworks. Your mandate is to turn content into a measurable growth lever across acquisition, retention, and brand equity.

Key Responsibilities

Strategy and Systems

• Build and own a full-funnel content strategy aligned to revenue and LTV goals
• Architect a scalable content engine (briefing frameworks, testing cycles, feedback loops, distribution systems)
• Develop structured content taxonomies and messaging pillars tied to customer segments and lifecycle stages
• Partner with Growth, Paid Media, Retention, and Product teams to ensure content drives measurable outcomes

Data-Driven Performance

• Define content KPIs across acquisition, engagement, retention, and conversion
• Build reporting dashboards and performance frameworks (CTR, CVR, LTV by content theme, hook rate, etc.)
• Run structured creative testing roadmaps (hypothesis → test → analyze → iterate)
• Leverage analytics tools (GA4, Shopify data, CRM data, paid media dashboards) to inform content decisions
• Translate qualitative insights (community, customer service, reviews) into structured data inputs

Team Leadership

• Build and manage internal content team (copywriters, editors, social leads, designers, video)
• Develop clear creative briefs grounded in data and conversion insights
• Establish quality control standards and performance benchmarks
• Create repeatable workflows for content production and distribution

AI & Technology

• Integrate AI tools (ChatGPT, generative platforms, workflow automation) into research, ideation, and production processes
• Structure prompts, systems, and workflows to improve output efficiency and quality
• Explore content personalization and dynamic messaging opportunities

Qualifications

• 5 years of experience in content marketing, brand marketing, or growth content (CPG or DTC preferred)
• Proven track record of scaling content as a revenue driver — not just engagement
• Strong analytical foundation (comfortable with spreadsheets, dashboards, data interpretation)
• Experience working closely with paid media and lifecycle teams
• Deep understanding of performance metrics (CAC, MER, LTV, CVR, CTR, retention curves)
• Experience building structured experimentation frameworks
• Clear systems thinker — able to document processes and build scalable engines
• Strong leadership and cross-functional collaboration skills

Nice to Have

• Experience in wellness, supplements, or health-focused brands
• Background in data science, analytics, engineering, or highly quantitative environments
• Experience with marketing automation and CRM segmentation
• Familiarity with SEO strategy and technical content optimization
• Experience scaling organic social into a measurable acquisition channel
• Advanced use of AI tools for content ideation and optimization

Work Location & Schedule

This position follows an enforced hybrid schedule, requiring team members to be present in our San Diego, California office at least four days per week (Monday–Thursday). Fridays are available for remote work. This role also requires attendance at all in-person monthly team meetings and quarterly company events.

Physical Requirements

This role primarily involves office-based work and requires the ability to occasionally lift, carry, or move items up to 20–30 pounds, such as files or office supplies. Employees should be able to sit or stand for extended periods and perform frequent computer-based tasks, including prolonged exposure to a computer screen.