Demo

Director of Membership, Alpha - $200,000/year USD

Crossover
Santa Barbara, CA Full Time
POSTED ON 5/16/2026
AVAILABLE BEFORE 7/11/2026
Most admissions positions are designed to maximize numbers. This one is built to uphold standards.

Alpha is constructing one of the most forward-thinking school models globally. Our locations combine demanding academics, technology-enabled instruction, and elevated expectations for both learners and educators. Students routinely exceed national learning benchmarks, supported by evidence. Afternoons are dedicated to deeper exploration, autonomy, and practical skill development. The model delivers results. But success depends entirely on enrolling the right families.

This is your mandate.

You will manage the complete enrollment process for a campus, from initial inquiry to final onboarding. This is not a relay position. You are accountable for the family experience, the clarity with which they grasp the model, and whether their enrollment decision is founded on genuine alignment. You will evaluate compatibility, facilitate meaningful dialogue, and advise against enrollment when appropriate. The objective is not volume maximization. The objective is mutual fit.

We welcome applicants from high-caliber service sectors outside conventional education: elite private schools, competitive programs, luxury hospitality, executive assistance, premium membership clubs, or entrepreneurs who have directly overseen sophisticated client relationships from start to finish. What counts is your capacity to execute a nuanced, multi-phase process with discernment, transparency, and consistent execution.

If your professional history centers on delivering exceptional service where credibility, confidentiality, and experience quality represent the brand, this position will resonate—applied here to work that genuinely transforms lives.

This is a full-time, salaried, on-campus role. We are currently hiring in La Jolla, Los Angeles, Marin County, Palo Alto, Piedmont, San Francisco, Santa Barbara, Santa Monica, South Bay. Relocation assistance is provided.

What You Will Be Doing

  • Taking full ownership of the enrollment pathway for prospective families, from initial outreach through final onboarding.
  • Facilitating discovery conversations to assess alignment before offering recommendations or advancing to subsequent stages.
  • Overseeing 20 concurrent family engagements across varied phases of the enrollment funnel, with transparent tracking of progress and follow-up cadence.
  • Guiding campus visits, trial experiences, and enrollment discussions that articulate outcomes, requirements, and ideal candidate profiles with precision.
  • Ensuring CRM and student information system accuracy (HubSpot and SIS) to enable forecasting, strategic prioritization, and sustained service excellence.

What You Won’t Be Doing

  • Employing transactional or aggressive sales strategies.
  • Accepting families whose values or expectations do not align, simply to reach enrollment targets.
  • Overseeing a sizable team or navigating complex approval hierarchies.
  • Distributing responsibility for the family journey across multiple functional owners.
  • Operating remotely. This position is intentionally campus-based.

Director Of Membership Key Responsibilities

Assume full accountability for delivering a high-caliber, highly selective enrollment process that attracts aligned families while safeguarding the integrity and academic performance of the Alpha model.

Basic Requirements

  • 3 years providing premium, individualized service in contexts where service excellence directly shapes brand perception (education, luxury hospitality, executive support, premium membership organizations, or independently operated client services).
  • Proven ownership of a complete client, admissions, or enrollment lifecycle from initial engagement through onboarding.
  • Experience concurrently managing 20 client, guest, or family relationships across multiple stages, supported by a structured tracking and prioritization methodology.
  • Capacity to share specific examples of advisory decision-making, including instances where you recommended against your own offering due to lack of fit.
  • Professional written communication experience engaging senior leaders, high-net-worth clients, or discerning audiences.
  • Willingness to reside in or relocate within 60 days to one of these markets: La Jolla, CA; Los Angeles, CA; Marin County, CA; Palo Alto, CA; Piedmont, CA; San Francisco, CA; Santa Barbara, CA; Santa Monica, CA; or South Bay, CA.
  • Authorization to work in the United States without requiring visa sponsorship.

Nice-to-have Requirements

  • Experience in competitive private school admissions or selective program enrollment.
  • Background in luxury hospitality, VIP client services, or executive support functions.
  • Experience designing or refining enrollment workflows, standard operating procedures, or service quality benchmarks.
  • Proficiency leveraging CRM data and insights to enhance enrollment alignment, not merely throughput.

About Alpha

Want to join a learning rebellion that’s transforming the traditional classroom?

Alpha School is on a mission to reshape education with a bold approach that harnesses AI to accelerate learning and unleash student potential.

They don’t play by the old rules.

Alpha is creating a new paradigm where students master core academics in just two hours a day, freeing up time for hands-on, passion-driven learning that truly prepares them for the real world.

Alpha School is rewriting the rules of education.

Sounds too good to be true? It’s not.

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with us

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

Crossover Job Code: LJ-5531-US-SantaBar-DirectorofMemb1.001

Salary : $200,000

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