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Director of Admissions and Enrollment, Alpha - $250,000/year USD

Crossover
Palo Alto, CA Full Time
POSTED ON 6/11/2026 CLOSED ON 7/11/2026

What are the responsibilities and job description for the Director of Admissions and Enrollment, Alpha - $250,000/year USD position at Crossover?

Most admissions positions focus on volume. This position is designed to uphold standards.

Alpha is developing a school model with exceptional ambition. Our campuses integrate demanding academics, technology-enabled instruction, and elevated expectations for both students and faculty. Student learning velocity consistently exceeds national benchmarks, supported by measurable data. Afternoon hours are dedicated to deeper exploration, independent work, and practical skill development. The model delivers results. But success depends entirely on enrolling the right families.

This is your responsibility.

You will lead the entire admissions process for a campus, beginning with application and concluding with enrollment. This is not a role where responsibility transfers across teams. You are accountable for the family experience, the clarity with which they understand our model, and whether enrollment decisions are grounded in genuine fit. You will evaluate alignment, facilitate meaningful dialogue, and recommend declining applicants when warranted. Maximum enrollment is not the objective. The objective is alignment.

We welcome applicants from premium service sectors outside conventional education: independent schools, selective programs, high-end hospitality, executive operations, exclusive membership communities, or entrepreneurs who have directly managed sophisticated client relationships from start to finish. What counts is your capacity to execute a detailed, multi-phase process with sound judgment, transparent communication, and consistent follow-through.

If your professional experience centers on delivering exceptional service in environments where trust, professionalism, and quality of experience define reputation, this role will resonate—applied now to work that produces measurable impact.

This is a salaried, full-time, on-site position. We are currently hiring for Marin County, Palo Alto, Piedmont, and San Francisco. Relocation assistance is provided.

What You Will Be Doing

  • Leading the complete enrollment experience for prospective families, spanning initial outreach through final onboarding.
  • Facilitating needs-based conversations to evaluate compatibility before proposing solutions or advising on next actions.
  • Overseeing 20 concurrent family engagements across various enrollment phases, with transparent tracking of progress and follow-up activities.
  • Directing campus visits, student shadow days, and decision-stage discussions that articulate outcomes, expectations, and ideal fit criteria.
  • Ensuring precise CRM and enrollment documentation (HubSpot and SIS) to enable forecasting, priority management, and consistent service delivery.

What You Won’t Be Doing

  • Employing transactional or aggressive enrollment tactics.
  • Admitting families with poor alignment solely to meet enrollment targets.
  • Overseeing a sizable team or operating within complex approval hierarchies.
  • Distributing accountability for family experience across multiple departments.
  • Working from a remote location. This position is on-campus by intention.

Director Of Admissions And Enrollment Key Responsibilities

Lead and deliver a high-integrity, selective enrollment process that secures families with strong alignment while safeguarding the standards and outcomes central to the Alpha model.

Basic Requirements

  • 3 years providing premium, individualized service in settings where service excellence directly influences organizational reputation (education, high-end hospitality, executive assistance, exclusive membership organizations, or independent service operations).
  • Proven ownership of a complete client, admissions, or enrollment process spanning initial contact through onboarding completion.
  • Experience concurrently managing 20 client, guest, or family interactions across multiple stages, supported by a robust tracking and prioritization framework.
  • Capacity to share specific examples of consultative judgment, including instances where you advised against your offering when alignment was absent.
  • Professional-level written communication with senior leaders, affluent clients, or discerning stakeholders.
  • Willingness to reside in or relocate within 60 days to one of these locations: Marin County, CA; Palo Alto, CA; Piedmont, CA; or San Francisco, CA.
  • Authorization to work in the United States without requiring visa sponsorship.

Nice-to-have Requirements

  • Experience in admissions for selective independent schools or competitive enrollment programs.
  • Professional background in luxury hospitality, VIP client services, or executive-level support functions.
  • Experience designing or enhancing enrollment workflows, standard operating procedures, or service benchmarks.
  • Proficiency leveraging data and CRM tools to enhance enrollment quality, not merely throughput.

About Alpha

Want to join a learning rebellion that’s transforming the traditional classroom?

Alpha School is on a mission to reshape education with a bold approach that harnesses AI to accelerate learning and unleash student potential.

They don’t play by the old rules.

Alpha is creating a new paradigm where students master core academics in just two hours a day, freeing up time for hands-on, passion-driven learning that truly prepares them for the real world.

Alpha School is rewriting the rules of education.

Sounds too good to be true? It’s not.

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with us

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $125 USD/hour, which equates to $250,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

Crossover Job Code: LJ-5811-US-PaloAlto-DirectorofAdmi

Salary : $250,000

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