What are the responsibilities and job description for the Director of Sales - Data Center Infrastructure (Player / Coach) position at Critical Coordination?
Job Title: Director of Sales – Data Center Infrastructure (Player/Coach)
Location: Hudson, WI - In Office (with National Travel)
Compensation Snapshot: $100,000 – $125,000 Base Salary Uncapped Player/Coach Commission Structure (Target OTE: $185,000 – $250,000 )
We are a specialized, aggressive, and highly profitable manufacturing and construction firm currently generating $10M in revenue, with a clear line of sight to $30M.
We are not selling a commodity. We are selling certainty. Our true value proposition isn't just the product we fabricate; it is our flawless back-of-house coordination, our engineering, and our ability to ensure a client's schedule never slips.
We are looking for a Director of Sales to act as a true Player/Coach for our manufacturing division which produces custom quick-turn power cabling for data centers. We need a seasoned hunter who intimately knows how to navigate the complex data center ecosystem—from end-user Operators to General Contractors and Tier-1 Electrical Subcontractors. You will lead from the front by closing major national accounts yourself, while simultaneously building, training, and leading a high-performing sales team behind you.
Who You Are (The Mindset)- The "Player/Coach": You refuse to manage from a spreadsheet. You want to carry a bag, close the biggest deals in the pipeline, and use your live deals to show your junior reps exactly how it’s done.
- The Ecosystem Navigator: You understand the data center hierarchy. You know how to get specified by the Operator, how to protect your margin with the GC, and how to make the Electrician look like a hero.
- A Value Seller: You understand that we don't win on being the cheapest. We win because our coordination, logistics, and execution are bulletproof. You know how to sell the "invisible" value of our back-of-house operations.
- A Playbook Builder: You don’t just sell; you systematize. You can build the CRM workflows, the pitch decks, and the follow-up cadences that will allow us to scale our sales engine.
- Hunt & Close (The Player): Personally manage and close high-value, strategic accounts within the data center ecosystem, establishing master service agreements and locking in recurring project revenue.
- Build & Lead (The Coach): Recruit, train, and manage a lean team of sales professionals. Ride along on their calls, help them unstick stalled deals, and hold them strictly accountable to their KPIs.
- Strategic Positioning: Work directly with our operations and estimating teams to ensure we are bidding the right jobs at the right margins, leveraging our operational excellence as your primary closing tool.
- Cross-Functional Integration: Act as the bridge between what the market wants and what the shop floor builds, ensuring our coordination and delivery promises match our physical capabilities.
We run lean, we run hard, and we protect our culture fiercely. You must align with and embody our core values:
- Integrity: Always act with honesty, ethical rigor, and transparency, earning the trust of our clients, partners, and team members.
- Anticipate, Take Initiative, and Own the Outcome: Proactively identify challenges and opportunities, move decisively to address them, and take full accountability for all results.
- Deliver Fast and Smart: Execute projects with both efficiency and intelligence, prioritizing high-quality work and effective problem-solving to meet aggressive timelines.
- Excellence, Always: Commit to the highest standards of quality, performance, and professionalism in every task, process, and deliverable.
- Be the Person People Want to Work With: Cultivate strong, respectful, and collaborative relationships, contributing positively to the culture of the team and the client experience.
Salary : $100,000 - $125,000