What are the responsibilities and job description for the Director, Game Experience position at Crimson Brand Partners (Utah)?
About Crimson Brand Partners
Crimson Brand Partners is a newly formed partnership with the University of Utah designed to modernize how the University continues to build its brand. Crimson Brand Partners will manage commercial operations across Utah Athletics and the broader university – including events at stadiums and arenas, branding, licensing, sponsorships, ticketing, and digital media.
Job Summary
Create Moments. Build Traditions. Elevate our Game.
The University of Utah is looking for a visionary, strategic, and fan experience-obsessed leader to shape the overarching atmosphere, emotion, and excitement surrounding one of the premier athletics programs in the country.
As the Director of Game Experience, you will lead the creative philosophy and operational standards for all Utah Athletics’ events. You will be directly responsible for designing the strategy that transforms our venues into world-class entertainment hubs, with a primary hands-on focus on leading the game-day presentation for Utah Football.
We are looking for an experienced leader who builds roadmaps, empowers creative teams, champions bold storytelling, and continuously pushes the boundaries of the live fan experience.
Key Responsibilities:
- Create and execute a comprehensive live fan experience gameplan that elevates the stadium and arena environment across all 19 varsity sports, prioritizing overall fan engagement and brand loyalty.
- Serve as the primary architect, strategic leader and show caller for Utah Football game presentation, establishing a high-energy, emotionally resonant atmosphere that maximizes home-field advantage.
- Drive a creative philosophy rooted in deep live storytelling, humanizing student-athletes, and building meaningful character connections between the team and the fans.
- Protect, reimagine, and design large-scale stadium rituals and traditions that resonate deeply with alumni, students, and first-time visitors alike.
- Build run-of-show documents, scripts, timelines, cue sheets, and operational plans.
- Ensure every event reflects the excellence and ambition of Utah Athletics.
Leadership & Collaborative Excellence
- Lead and mentor a talented full-time staff of Live Event Producers, interns, and technical personnel, instilling a culture of innovation and high-level execution.
- Institute an intentional culture of continuous improvement through rigorous analysis, fan feedback, and internal evaluations of the game-day environment.
- Lead alignment across internal units—including broadcast production, game entertainment content, marketing, communications, ticketing, sponsorship activation, facilities, and operations—to ensure a seamless, premier fan journey.
- Oversee the comprehensive live fan experience and game presentation budget. Strategically allocate financial resources, manage vendor contracts, and maximize ROI on live entertainment elements.
Who You Are
You are a storyteller who understands that world-class game presentation is more than just a sequence of video prompts and music tracks—it is about championing characters, pacing the moments, connecting to human emotions, and building an unforgettable live narrative arc.
You have a proven track record of guiding creative teams, managing diverse personalities, and keeping a cool head under the intense pressure of large-scale, live events.
You’re a culture-builder and a pragmatic visionary. You thrive on teamwork, elevate everyone around you, and teach peak execution without losing the joy of the grind. Most importantly, you know that every fan interaction matters.
Qualifications
A combination of these are required:
- Bachelor’s degree in Sports Management, Marketing, Communications, Entertainment Business, or a related field.
- 5 years of leadership experience in live sports event production, control room, fan experience, or large-scale entertainment management.
- Demonstrated experience managing direct reports and steering cross-departmental creative projects.
- Extensive experience constructing and executing run-of-shows, scripts, content, and live storytelling elements.
- Flexibility to work extended hours, including nights, weekends, and holidays, aligned with the event schedules.
Preferred:
- Experience in NCAA Division I athletics, professional sports, live entertainment, or major events.
- Proven experience designing fan engagement strategies and managing significant operational budgets.
- Understanding of current trends across sports, entertainment, and fan culture.
Success Looks Like
- A nationally recognized, premier game-day atmosphere at Rice-Eccles Stadium that sets the standard for college football.
- Measurable growth in attendance and overall fan satisfaction.
- A highly motivated, unified game presentation team that consistently delivers high-level execution.
- Innovative, deeply emotional fan touchpoints that thread the story of Utah Athletics and build lifelong devotion.
Why Utah?
Utah Athletics is competing on one of the biggest stages in college sports. Our fans are passionate. Our history runs deep. Our student-athletes are exceptional. Our opportunities are limitless.
If you're energized by creativity, inspired by live events, and excited by the challenge of creating unforgettable experiences, we want to hear from you.
Come help be a change making leader who will create moments that fans will remember forever.
Benefits and Perks
Crimson Brand Partners offers a comprehensive benefits package that includes excellent medical, dental, and vision coverage; a 401(k) retirement plan with a generous 4% employer match; director-level PTO (15 days of paid vacation annually with the ability to carry over up to five unused days each year); five paid sick days; 11 paid holidays; voluntary life, AD&D, and short- and long-term disability coverage; an Employee Assistance Program (EAP); and a variety of voluntary supplemental benefits, including accident, critical illness, hospital indemnity, and legal coverage.