What are the responsibilities and job description for the Director, Digital and Social position at Crimson Brand Partners (Utah)?
Crimson Brand Partners
Crimson Brand Partners is a newly formed partnership with the University of Utah designed to modernize how the University continues to build its brand. Crimson Brand Partners will manage commercial operations across Utah Athletics and the broader university – including events at stadiums and arenas, branding, licensing, sponsorships, ticketing, and digital media.
Job Summary
Crimson Brand Partners is seeking a dynamic Director of Digital and Social to lead the strategy and execution of all digital and social media efforts for University of Utah Athletics. This role will oversee social media channels, digital platforms, video production, and photography to drive fan engagement, revenue growth, brand visibility, and ticket sales. The Director will build and lead a high-performing creative team in a fast-paced, revenue-focused environment. This position reports to the VP of Marketing.
Key Responsibilities
- Develop and Execute Digital Strategy: Lead the comprehensive digital and social media strategy across all Utah Utes sports, aligning with organizational goals for fan growth, fan enjoyment, engagement, revenue, and brand elevation.
- Social Media Leadership: Manage and grow official Utah Athletics social channels (Instagram, TikTok, X, Facebook, YouTube, etc.), creating high-impact content calendars, campaigns, and real-time engagement strategies.
- Content Creation & Oversight: Direct the production of premium video content, photography, graphics, and short-form video for social, digital platforms, website, email, and in-game experiences. Ensure content is compelling, on-brand, and optimized for each platform.
- Digital Platforms: Oversee the athletics website, mobile app, and other owned digital properties to enhance user experience and drive conversions (tickets, merchandise, donations).
- Team Leadership: Build, mentor, and manage a team of social media managers, content creators, videographers, photographers, and digital specialists. Foster a collaborative, creative, and results-driven culture. Develops and oversees schedules that maintain operational balance and peak performance.
- Fan Growth: Collaborate with ticketing, sponsorship, and marketing teams to create integrated campaigns that boost fan experience, ticket sales, sponsorship activation, and merchandise revenue.
- Performance Analytics: Establish KPIs and use data/analytics tools (Google Analytics, Meta Business Suite, social listening tools, etc.) to measure performance, report insights, and continuously optimize strategies.
- Compliance & Best Practices: Ensure all content adheres to NCAA, Big 12, University, and brand guidelines, including NIL and copyright regulations.
- Innovation: Stay ahead of digital trends (AI tools, emerging platforms, short-form video, fan interactivity) and implement new approaches to keep Utah Athletics at the forefront of college sports marketing.
Qualifications & Skills
Required:
- Bachelor’s degree in marketing, Communications, Journalism, Digital Media, Sports Management, or related field preferred.
- 7-10 years of progressive experience in digital marketing, social media, and content creation, preferably in college athletics, professional sports, or entertainment.
- Proven track record of growing social audiences and driving measurable results (engagement, conversions, revenue).
- Strong leadership experience managing creative/social teams.
- Expertise in video production, photography direction, and short-form content.
- Deep knowledge of social media platforms, analytics, and digital advertising (Meta, Google, TikTok, etc.).
- Passion for college athletics and understanding of the Utah Utes brand.
- Proficient in Microsoft Word, Excel, and Outlook
- Must be able to work non-traditional hours, including evenings, weekends, and holidays
Preferred:
- Previous experience in sports marketing (college athletics or professional sports teams strongly preferred).
- Proficiency with Adobe Creative Suite, CapCut, Photoshop, Premiere Pro, and social scheduling tools.
- Previous experience running digital and social teams.
Benefits and Perks
Crimson Brand Partners offers a comprehensive benefits package that includes excellent medical, dental, and vision coverage; a 401(k) retirement plan with a generous 4% employer match; director-level PTO (15 days of paid vacation annually with the ability to carry over up to five unused days each year); five paid sick days; 11 paid holidays; voluntary life, AD&D, and short- and long-term disability coverage; an Employee Assistance Program (EAP); and a variety of voluntary supplemental benefits, including accident, critical illness, hospital indemnity, and legal coverage.