What are the responsibilities and job description for the Brand Marketing Manager position at Creative People?
Our client is looking for a Brand Marketing Manager to help make them the go-to banking platform for startups.
You’ll lead creative marketing projects that build our brand and drive growth — from founder-first campaigns to focused initiatives like increasing our client’s market share among key startup accelerators and supporting local market launches.
You’ll collaborate with teams across Sales, VC Partnerships, RevOps, Video, and Brand Design to bring ideas to life — creating campaigns and special projects that connect our client to the next generation of founders. This is a hands-on, idea-driven role for a marketer who loves turning creativity into measurable impact.
What You’ll Do
- Act as our client’s resident expert on startups — understanding founder pain points, market trends, and what drives early-stage teams
- Develop and execute creative brand campaigns across social, digital, video, OOH, and IRL
- Manage special projects that expand our client’s reach among startup ecosystems and accelerators
- Collaborate with Sales, VC Partnerships, RevOps, Video, and Brand Design to align ideas with business goals
- Turn cultural moments, founder insights, and product launches into marketing that resonates
- Create systems for tracking brand awareness growth and market share to measure brand impact over time
- Track and share performance insights to continually raise the bar on creative effectiveness
About You
- 5–8 years in brand marketing, creative strategy, or campaign management
- Experience building campaigns that make people care — ideally for startups, tech, or challenger brands
- A strong mix of creative thinking and hands-on execution, from brainstorm to launch
- Comfortable working cross-functionally with Sales, RevOps, and creative teams to bring ideas to life
- Deep curiosity about startups — you follow YC, venture news, and the founder community
- Thrive in fast-paced, collaborative environments where ideas move quickly
- A performance mindset — you care as much about outcomes as you do about storytelling
Bonus points if you’re:
- Chronically on Startup X (Twitter) or plugged into founder and VC culture
- Have shipped a creative brand campaign targeting startups or early-stage audiences
- A former founder yourself — you understand what drives early teams and what keeps them up at night
Salary : $140,000 - $200,000
