Director, Growth Marketing

Our client is looking for an analytically-minded growth / performance marketing generalist to work directly with our Partners to help us scale a new kind of consulting firm. You'll wear multiple hats and work across multiple organizations leading a variety of client-facing work and internal initiatives while building world-class DTC and B2B2C marketing skills.

This role is a perfect fit for a seasoned growth / performance marketer looking to transition into the early-stage start-up world, or a start-up vet looking to up-level their skills in growth marketing. You’ll work directly with several start-up CEOs to help them grow their business, and after mastering this role, you'll likely have the opportunity to join the leadership team of an early-stage startup.

Responsibilities

• Develop full-funnel acquisition marketing strategies for our clients, optimizing core and proven channels while consistently testing new channels and formats
• Analyze and optimize campaign performance on a daily, weekly and monthly basis; develop insights to inform future strategy
• Own user acquisition results, marketing budgets, and forecasting
• Plan and implement conversion rate optimization tests and iterate based on results
• Work with development team to guide and QA site / app tracking
• Manage creative team members to maximize the impact of ads, landing pages, and lifecycle marketing (email/sms) touchpoints that we develop for our clients
• Combine hands-on-keyboard work with management, depending on scope of project
• Lead, develop, and mentor early-career growth marketing talent who specialize in managing growth marketing sub-functions like paid social, paid search, CRO and lifecycle marketing

Qualifications

• 6 years of experience in growth / performance marketing
• Experience with Seed / Series A companies required; additional experience with later-stage experience preferred
• Expertise directly managing paid social and/or paid search is required; experience across other direct response channels (digital and offline) preferred
• Experience in DTC businesses required; health and wellness experience strongly preferred
• Experience with B2B and B2B2C marketing is valuable but not required
• Experience working with various attribution and marketing-mix models
• Strong analytical capability with experience in a variety of website analytics tools
• Strong project management, attention to detail, and a no-task-too-small mentality

Who You Are

• Client service oriented
• Scrappy problem solver
• Data driven, but willing to take risks
• Very high say / do ratio
• Enjoy working at both strategic and execution levels
• Excellent written communicator

About the Client

Our client is a growth agency helping early-stage Digital Health and Consumer Internet startups build and execute full-funnel growth plans. They are a full-stack growth team for hire, serving as your fractional Head of Marketing supported by a team of seasoned marketers, creatives, and developers to plan and execute any campaign.

They have helped leading startups grow from launch to over $100mm in revenue.

Our client is an Equal Opportunity Employer. Our client does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.