VP of Marketing - Franchise, Data Driven, B2B

Our client is seeking a strategic, results-driven Vice President of Marketing to lead their marketing organization and accelerate growth across B2B channels specifically for franchise networks. The VP of Marketing will own brand strategy, multi-channel campaign execution, and data-driven performance measurement to drive awareness, demand, and revenue. This role requires a leader who can partner with sales, product, and franchise stakeholders to build integrated programs, scale the marketing function, and optimize marketing ROI.

Key Responsibilities

• Define and own the overall marketing strategy and brand positioning to support company growth and long-term value creation.
• Lead B2B marketing initiatives to generate pipeline, nurture prospects, and close business through integrated demand-generation programs.
• Develop and support franchise marketing programs that ensure consistent brand execution, localized activation, and measurable performance across franchise partners.
• Oversee brand marketing, digital marketing, lead generation, customer retention, and marketing technology initiatives.
• Analyze marketing performance, KPIs, and ROI to inform strategic decision-making.
• Manage the marketing budget and external agencies/vendors, ensuring efficient allocation of resources and strong vendor performance.
• Serve as a trusted advisor and key marketing voice to franchise members, advisory boards, and executive leadership.
• Lead, mentor, and scale a high-performing marketing team across brand, digital, and analytics disciplines.
• Drive experimentation and continuous improvement through testing, marketing automation, personalization, and customer segmentation.
• Present marketing performance, strategic plans, and business cases to executive leadership and the board.
• Build strong relationships with franchise members and drive adoption of marketing programs and initiatives.

Qualifications

• 10 years of progressive marketing experience with at least 5 years in senior leadership roles; proven track record in B2B Marketing.
• Experience within a franchise, multi-location, or similar business models strongly preferred.
• Deep expertise in Brand Strategy and positioning for complex, growth-oriented organizations.
• Strong command of Data and Analytics: experience with marketing analytics, attribution, CRM, marketing automation, and BI tools.
• Proven success designing and executing integrated campaigns across Multi Channel environments (digital, events, field, content, PR).
• Experience managing sizable marketing budgets, agencies, and vendor relationships with a focus on ROI and efficiency.
• Exceptional leadership and people-management skills with experience scaling teams and developing talent.
• Excellent collaboration and stakeholder management skills; comfortable working with executive teams and cross-functional partners.
• Superior communication and presentation skills; adept at translating data into actionable insights and business recommendations.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Email Your Resume In Word To
Sasha.Walker@jobalert.creativecircle.com
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Sasha Walker - Senior Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 10/05/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.  Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.

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