What are the responsibilities and job description for the Marketing Brand Specialist position at Alliance Franchise Brands?
Who We Are
Alliance Franchise Brands LLC is the franchisor of about 600 locations in North America operating the company’s brands: Allegra Marketing Print Mail, Image360, Signs Now, Signs By Tomorrow, KKP, Insty-Prints, American Speedy Printing Centers, RSVP Advertising and True Install.
Independently owned and operated franchises provide national, regional and local businesses and
organizations with a one-stop resource for technologically advanced solutions for their printing, signage, marketing and graphics communications.
Core Focus & Values
Some call it a mission statement, others a vision statement. Regardless of what you call it, companies need to identify their own vital and timeless guiding principles. At Alliance Franchise Brands, our Core Values and Focus represent what we stand for, how we operate, and what we look for in team members, vendors and Franchise Members. They are the building blocks of our culture and what keeps us motivated to keep doing what we do every day.
Core Focus
OUR PASSION: Empowering success!
OUR NICHE: High-impact programs and support
Core Values
• Members First
• Ethical & Trustworthy
• Can-Do, Results Driven
• Respect Others
• Passion for Being Great
The Brand Marketing Specialist serves as a primary marketing resource for Franchise Members, providing guidance and support to help drive local business growth. This role partners directly with Franchise Members to identify opportunities, develop marketing strategies, and execute programs across multiple channels, including email marketing, websites, social media, SEO, SEM, direct mail, and other business development initiatives.
Working closely with internal marketing teams, agency partners, and Franchise Members throughout the U.S. and Canada, the Brand Marketing Specialist helps maximize the effectiveness of local marketing efforts, drive lead generation and customer engagement, and ensure alignment with brand standards.
Essential functions
- Franchise Member Support
- Serve as a key point of contact for Franchise Members, providing proactive, responsive and high-quality marketing support.
- Manage marketing help desk inquiries / cases, ensuring timely resolution of issues and clear communication throughout the process.
- Provide strategic guidance on local marketing programs, campaigns, and best practices to help Franchise Members achieve their business goals.
- Develop and implement local marketing plans for Franchise Members, providing strategic recommendations that drive local business growth and strengthen brand presence.
- Program Support & Execution
- Support the development and execution of local marketing and lead generation programs across multiple channels.
- Track and analyze Franchise Member participation in marketing programs and campaigns, identifying opportunities to improve engagement and performance.
- Collaborate with internal teams and agency partners to ensure successful implementation of marketing initiatives.
- Ensure brand consistency and compliance with established brand standards across all marketing activities and communications.
- Training & Education
- Educate Franchise Members on marketing best practices, tools and resources to enhance their local marketing success.
- Assist in reviewing content on Franchise Member intranet, as well as training on Learning Management System to ensure information is updated and accurate.
- Assist with training sessions, webinars, and one-on-one guidance on marketing platforms, campaigns and performance reporting.
- Coordinate content with Marketing and Communications teams to distribute timely and relevant monthly brand updates to Franchise Members.
- Cross-Functional Collaboration
- Partner with internal teams including Sales, Training, Operations and Communications to align marketing activities with broader business objectives and brand strategy.
- Understand priorities and projects from other teams to identify areas where marketing can align and support.
Competencies
- Excellent written, verbal and presentation skills.
- Strong interpersonal skills with the ability to collaborate effectively across teams.
- Knowledge of marketing best practices across multiple channels (search, social media, direct mail, email).
- Analytical mindset with the ability to interpret performance metrics and adjust strategies for improved results.
- Customer-focused with a proactive, solution-oriented and responsive approach.
- Strong time management and organizational skills, able to manage multiple projects and stakeholders simultaneously.
- Ability to work independently while maintaining effective team collaboration.
Work environment
- Professional corporate and team-oriented environment
- Hybrid work schedule with at least 3 days each week in office
Physical demands
- Prolonged periods sitting at a desk and working on a computer
- Must be able to lift up to 15 pounds at times
- Standard business hours although some overtime may be required to meet deadlines or manage unexpected issues
Travel required
- Minimal travel, if any
Required education and experience
- Bachelor’s degree in marketing, business, communications or a related field.
- Minimum of 3 years of professional marketing experience.
- Proven ability to execute local marketing plans.
- Strong understanding of local market dynamics and multi-channel marketing strategies.
- Ability to take directions and see projects through to completion.
Preferred education and experience
- Preferred experience in franchising or multi-brand environment
- Experience working with small business owners a plus.
- Solid Understanding of Google Analytics and Ads platforms
- Proficient in Microsoft Excel and Dynamics 365. Experience with Monday.com or other project management software a bonus.
Other duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.