Senior Organic Growth Strategist

Our client, a Kansas City-based senior living referral service, has an immediate need for a Sr. Manager of Organic Growth Strategy. This position will help define and enhance how the brand drives organic acquisition and product-led growth by capturing and scaling qualified, high-intent demand.
 

This role requires deep expertise in SEO principles and mechanics, while at the same time extending into AI-driven discovery, product experience, and trust signals. Success in this role is measured by the clarity of strategy, quality of decision-making, and the team's ability to drive product impact.

Sr. Organic Growth Strategist Responsibilities:

• Own and evolve organic growth strategy and drive outcomes
• Define and refine the organic growth strategy across products in partnership with senior leadership
• Own performance or organic acquisition, including grown in reach, quality, and high-intent demand entering the funnel
• Design how traditional SEO, AI-driven discovery, content, and product experiences work together as a coherent system
• Identify where product and platform investments unlock durable organic acquisition and reduce reliance on paid channels
• Apply strong understanding of SEO fundamentals, including technical SEO, information architecture, authority signals, internal linking, indexing, and performance, to strategic prioritization\
• Interpret algorithm shifts and discovery changes to inform product direction and risk mitigation
• Ensure SEO and discovery considerations are embedded in product planning, not treated as downstream optimization
• Develop and articulate a clear point of view on how AI-driven discovery intersects with traditional search principles
• Translate emerging external shifts into internal guidance, guardrails, and prioritization
• Partner with Product Analytics and Data Science to size organic growth opportunities and inform tradeoffs
• Define hypotheses, success criteria, and learning plans for growth initiatives
• Provide leadership with clear, actionable perspectives on where to invest and where to focus
• Establish a clear measurement framework for organic growth, spanning core KPIs and emerging AI-driven discovery signals Influence cross-functional alignment
• Partner closely with Product Managers, Designers, Researchers, Engineers, Marketing, and Brand leaders
• Align stakeholders around shared definitions of SEO success, organic growth, and AI discovery readiness
• Facilitate structured conversations around ambiguous, cross-domain challenges
• Mentor and guide discovery-focused practitioners as the team grows
• Help define roles, priorities, and operating rhythms for organic growth and discovery work
• Contribute to hiring decisions and onboarding as additional capacity is added
• Over time, assume direct management responsibility for organic discovery roles as the team structure evolves

Sr. Organic Growth Strategist Requirements:

• 8-10 years of experience in SEO, organic growth, product strategy, or related roles
• Demonstrated depth in SEO fundamentals and a track record of influencing product decisions through search insights
• Experience managing or mentoring other practitioners
• Strong understanding of how technical SEO, content strategy, and product architecture drive organic performance
• Analytical strength and comfort working with evolving, ambiguous data sets
• Excellent communication skills and the ability to influence senior stakeholders
• Bonus: experience with AI-driven discovery, marketplaces, or trust-sensitive domains

This Role Is Not:

• A tactical SEO execution role focused on audits and keyword management
• A marketing channel owner accountable for campaign performance
• A content production role
• A delivery PM role owning sprint commitments

Why You'll Love It Here:

• Mission-driven work that helps families make meaningful, high-stakes decisions
• The opportunity to shape organic growth strategy during a pivotal AI-driven shift
• A role that combines deep SEO expertise with product strategy and team leadership
• High-leverage influence across multiple products and cross-functional partners
• The chance to define how SEO, AI discovery, and product-led growth evolve together

 

 

 

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data.

Benefits

Benefits:
401(k) plus match
Dental Insurance
Health Insurance
Vision Insurance
Paid Time Off
 

Email Your Resume In Word To
acallaway@creativecircle.com
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.
Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : AC22-1984543 -- in the email subject line for your application to be considered.
Austin Callaway - Senior Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 04/20/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

This job was posted on 04/20/2026 and is open for 60 days

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.  Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

Copyright 1999 - 2026. CreativeCircle , Inc. All rights reserved.