Senior Manager, Product Marketing

Job Title: Senior Manager, Product Marketing
Start Date: Ready to Interview and Hire
Duration: Full-time
Location: Hybrid in Minneapolis, MN, Chicago, IL, or Baltimore, MD

Overview:
Our client, a university, is seeking a Senior Manager, Product Marketing to join their team on a full-time basis. This role is ideal for a strategic marketer who thrives in a fast-paced, highly collaborative environment and is passionate about driving growth through integrated, data-driven campaigns. You must be able to commit to a four-day onsite schedule (Monday-Thursday) in Chicago, Minneapolis, or Baltimore to be considered for this role.

In this role, you will lead marketing efforts for a specific program vertical, owning go-to-market strategy, campaign execution, and messaging that drives awareness, engagement, and enrollment. You will partner closely with cross-functional teams including brand, product, enrollment, and academic stakeholders to bring high-impact campaigns to life and ensure consistent, effective messaging across channels.

Responsibilities:

• Lead the development and execution of go-to-market strategies for assigned program verticals
• Own campaign planning from brief through activation, including timelines, milestones, and launch readiness
• Develop integrated marketing plans and campaign positioning aligned with brand strategy
• Partner with product and academic teams to translate program differentiators into compelling campaigns
• Create and manage campaign calendars, briefs, and communication plans across channels
• Collaborate with channel leads (paid media, web, SEO, social, and CRM) to execute high-performing campaigns
• Maintain consistent, effective messaging across the full marketing funnel
• Own vertical messaging strategy, grounded in market trends, student demand, and competitive insights
• Monitor competitive landscape and apply insights to strengthen campaign performance
• Analyze campaign results and provide actionable recommendations to improve ROI
• Partner cross-functionally with marketing, product, enrollment, and creative teams to ensure successful execution
• Contribute to planning cycles, creative reviews, and broader marketing initiatives

Requirements:

• Bachelor's degree in Marketing, Business, or related field (Master's degree is a major plus)
• 6-8 years of progressive marketing experience, ideally in product or category marketing
• Proven experience leading integrated, multi-channel marketing campaigns from strategy through execution
• Strong ability to translate complex product or academic content into clear, audience-specific messaging
• Analytical mindset with the ability to interpret performance metrics and optimize campaigns
• Experience working in complex, matrixed, or regulated environments
• Embraces an AI-first approach, leveraging enterprise tools such as Copilot, Claude, and custom platforms to optimize, reimagine, and scale creative output; candidates should have hands-on experience using AI to generate ideas, enhance content, and collaborate with creative teams.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Comprehensive medical, dental, and vision coverage; mental health and wellness resources; generous paid time off and parental leave; 401(k) with employer match and stock purchase plan; tuition discounts and reimbursement; career development and mentorship opportunities; and paid volunteer time.

Email Your Resume In Word To
Amy.Banks@jobalert.creativecircle.com
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.
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Amy Banks - Senior Recruitment Manager

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 06/24/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.  Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.

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