Demo

Product Marketing Manager

Creative Circle
Livermore, CA Contractor
POSTED ON 10/8/2025
AVAILABLE BEFORE 11/6/2025
Our healthcare client is seeking a Product Marketing Manager to work a 6-month assignment in Livermore, CA. Candidates must be able to work onsite 5 days/week (40 hours/week) in Livermore, CA. Hybrid and remote work is not an option for this role. Please also note that travel may be required 25-30% of the time.

We're seeking a strategic product marketer with experience in healthcare software, hospital decision-making, and IT collaboration. This role supports go-to-market execution, commercial strategy, and business development.

Top Skills

  • Product marketing (especially software)
  • Hospital system decision-making
  • Collaboration with IT groups

Key Responsibilities

Go-to-Market Strategy

  • Define customer journey and messaging for physicians, administrators, and patients
  • Create promotional campaigns and sales materials tailored to target audiences
  • Collaborate with KOLs, Medical Affairs, and Public Affairs to drive product adoption and thought leadership

Commercial Support

  • Develop lead generation strategies and ensure follow-up
  • Monitor market performance and adjust tactics
  • Support sales teams with product expertise, demos, and conference activities

Business Development

  • Track healthcare tech trends and advocate for strategic innovations
  • Identify customer needs and influence product development
  • Analyze market trends and stakeholder behavior to uncover new opportunities
  • Lead cross-functional teams to drive adoption and transformation

Qualifications

  • Bachelor's in business, life sciences, engineering, or related field
  • 5 years in marketing, preferably in medical devices or healthcare software
  • Proven success in strategic marketing and business development
  • Strong leadership, communication, and analytical skills
  • Experience with KOL programs and market research
  • Proficiency in Microsoft Excel, Word, and PowerPoint

Preferred

  • SaaS or healthcare data interoperability experience
  • Strong project management and multitasking abilities
  • Ability to work independently and collaboratively
  • Quick technical learning and customer empathy
  • Willingness to travel 25-30%

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Additionally, drug products may be present in the workplace.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Email Your Resume In Word To

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

billy.carter@jobalert.creativecircle.com

  • Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : WC3-1879674 -- in the email subject line for your application to be considered.***

Billy Carter - Recruiter, National Delivery

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 10/07/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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Salary : $57 - $62

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