Paid Media Strategist

Our client, a well-known insurance company, is looking for a Paid Media Strategist with experience in B2B account-based marketing campaigns to join their team in an open ended, long term freelance basis, starting within the next few weeks. Please note, this is a hybrid role and you must be local to NYC and able to work from the Hudson Yards office a few days per week.

As the Paid Media Strategist, you will execute B2B paid media campaigns to ensure marketing strategies deliver results based on business objectives. You will be recognized within the organization as a paid media thought leader and present insights and recommendations to campaign stakeholders and marketing leaders in monthly presentations.

Responsibilities

• Lead the execution and implementation of Account-Based Marketing paid media campaigns utilizing social media ad platforms (Facebook & LinkedIn), programmatic tools (Addaptive B2B, Demandbase) and ad serving and web analytics tools (Google Campaign Manager, Google Analytics).
• Perform hands-on setup of complex, multi-audience campaigns within digital advertising platforms, including creative uploads, company targeting list management and oversight, campaign tracking and tagging, creative testing and optimizations. Oversee all data aggregation within campaign dashboards.
• Partner with team on creative development, ensuring proper communication of specs and delivery of final assets. Collaborate with Integrated Marketing team to develop full-funnel media strategies and campaigns. Partner with Marketing Insights US and Offshore teams to ensure data consistency and accuracy and prepare and deliver monthly campaign reports. Guide and mentor offshore marketing colleagues.
• Measure campaign success with performance metrics and present insights and recommendations to stakeholders in monthly meetings . Connect campaign to business goals, and create digital marketing analytics reports that tell a compelling story of the campaign and impact and develop optimization strategies. Optimize marketing investments based on data and best practices to maximize ROI.
• Leverage modern media strategies and ensure optimal allocation of media investment across channels and campaigns.
• Develop annual strategies for ABM campaigns that deliver upon business growth needs and present to senior leaders of Marketing teams.
• Ensure strategies align with budgets and align with business and marketing KPIs.
• Conduct research on market trends, brands, audiences and competitors, techniques to drive engagements and conversions. Be recognized as a paid media expert and thought leader and communicate industry best practices.
  
  

Qualifications

• Experience within insurance or other financial service-marketing industries that use multiple sales channels to deliver B2B demand generation. Previous experience in the execution of complex, multi-audience Account Based Marketing advertising campaigns highly desired.
• Bachelor's degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience required.
• Minimum 5 years of hands-on specialized media buying experience with Facebook Ad Manager, LinkedIn Campaign Manager, Google Campaign Manager, Google Ads, Google Analytics, and data analytics tools.
• Proven experience in leading and creating media plans and strategies that deliver upon specific business goals.
• Knowledge of digital marketing tools including Accutics, Tableau, Funnel.io, Demandbase, Google Tag Manager.
• In-depth knowledge of working with large data sets, understanding of paid media KPIs and tying marketing metrics to business goals.
• Experience with A/B testing to inform advertising creative and website optimizations.
  
  

Strong understanding of marketing strategy and how to create and implement a full-funnel advertising campaign.

• Experience in managing complex paid digital advertising campaigns and budgets.
• Strong attention to detail in managing and optimizing campaigns with numerous audience segments.
• Proven track record working with and managing multiple projects and clients and internal teams working on marketing campaigns and creative development.
• Experience with aligning paid, owned and earned channel connectivity and reporting on cross-channel metrics and successes.
• Strong collaborative partner able to successfully work in a matrix organization.
• Strong analytic skills and ability to make sound decisions and communicate impact.
• Highly organized, detail-oriented and focused on consistently exceeding expectations.
  
  

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Email Your Resume In Word To

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

jennifer.scott@jobalert.creativecircle.com

• Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : JS47-1875847 -- in the email subject line for your application to be considered.***
  
  

Jennifer Scott - Lead Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 08/28/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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