Marketing Strategy Manager

Marketing Strategy Manager

Position Overview
Our Financial client is seeking a Manager of Marketing Strategy that will play a key role in developing and executing integrated marketing strategies that support member engagement, business growth, and brand relevance. Reporting to marketing leadership, this role leads a team of marketing strategists in delivering campaigns and initiatives aligned with organizational goals. The Manager partners with business units and cross-functional teams in side the department and external to ensure marketing efforts are insight-driven, member-focused, and measurable. 

This is a full-time, direct hire role that will be hybrid in Brighton, MI.

Key Responsibilities

• Lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment. Support career development and ensure alignment with departmental goals.
• Oversee the planning and execution of marketing campaigns and initiatives. Ensure projects are delivered on time, within scope, and aligned with brand standards.
• Use member and market research to inform marketing strategies. Collaborate with internal teams to identify data needs and apply insights to segmentation and targeting.
• Manage portions of the marketing budget, including paid media allocations. Monitor campaign performance and optimize spend for maximum ROI.
• Support the development of both ongoing and responsive marketing campaigns. Leverage data to inform journey-based and seasonal marketing efforts.
• Track and report on campaign effectiveness, media performance, and member engagement. Use analytics to refine future strategies.
• Ensure all marketing materials and communications align with  brand guidelines and values. Collaborate with compliance and internal stakeholders as needed.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 5-8 years of marketing experience, with 2-4 years in a leadership or management role.
• Experience in financial services marketing preferred.
• Familiarity with digital marketing tools, analytics platforms, and campaign management.
• Experience working with external agencies and vendors.          
• B2C marketing experience required, B2B marketing experience preferred            
• Experience using Marketing Automation and/or Data Platforms to launch personalized communication.          
• Strong grasp of the complex media environment and effective management of paid media opportunities.          
• Knowledge of social media platforms and practices along with digital analytics and marketing automation tools.            
• Experience developing, optimizing and managing data-driven marketing programs.             
• Understanding of market segmentation, campaign projections and ROI measurements.   
• Experience working within a strong brand platform.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Email Your Resume In Word To
tfreihofer@creativecircle.com
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Tara Freihofer - Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 03/31/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.  Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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