Marketing Measurement Analyst (MMM/MTA)

Marketing Measurement Analyst (MMM/MTA)

Position Overview

The Marketing Measurement Solutions Analyst is responsible for evaluating, implementing, and optimizing the technology, data, and analytics ecosystems that support marketing measurement initiatives. This role serves as the primary liaison between business stakeholders, analytics teams, technology organizations, and external measurement vendors to ensure the successful delivery and ongoing management of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) solutions.

The ideal candidate possesses expertise in marketing analytics, business requirements gathering, data governance, marketing technology, and measurement frameworks. This individual will translate business objectives into technical requirements, drive cross-functional collaboration, and ensure measurement programs deliver accurate, actionable, and privacy-compliant insights that support marketing effectiveness and business growth.

Key Responsibilities

• Partner with marketing, analytics, and business teams to define measurement goals and performance objectives.
• Gather, analyze, and document business requirements for Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) initiatives.
• Translate marketing and business needs into functional and technical requirements for implementation teams.
• Develop and support measurement strategies that provide actionable insights into marketing effectiveness, ROI, and campaign performance.
• Evaluate measurement methodologies, attribution models, tools, and processes to identify optimization opportunities.
• Act as the primary point of contact between internal stakeholders and external measurement vendors.
• Facilitate collaboration across marketing, analytics, technology, engineering, and vendor teams.
• Lead requirements gathering sessions, stakeholder meetings, and solution planning discussions.
• Manage communication regarding project milestones, deliverables, enhancements, and issue resolution.
• Ensure measurement solutions align with business goals, operational requirements, and strategic initiatives.
• Assess and analyze marketing technology platforms, data sources, and reporting systems supporting measurement programs.
• Partner with data engineering and technology teams to ensure data quality, accuracy, and system reliability.
• Monitor performance of measurement platforms and support troubleshooting and issue resolution efforts.
• Identify opportunities to improve scalability, automation, and operational efficiency within measurement processes.
• Maintain detailed documentation of business requirements, workflows, solution designs, and operational procedures.
• Support the implementation of privacy-compliant marketing measurement frameworks.
• Ensure adherence to data governance standards, regulatory requirements, and organizational policies.
• Establish documentation standards, process controls, and best practices for measurement operations.
• Promote transparency, consistency, and confidence in measurement outputs and reporting methodologies.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Data Analytics, Information Systems, Statistics, or a related field.
• 5-7 years of experience in Marketing Analytics, Marketing Technology (MarTech), Business Systems Analysis, Data Analytics, or related disciplines.
• Experience supporting or managing Marketing Mix Modeling (MMM) and/or Multi-Touch Attribution (MTA) programs.
• Strong experience gathering business requirements and translating them into technical specifications and solutions.
• Experience working with cross-functional teams, business stakeholders, and external vendors.
• Knowledge of marketing measurement methodologies, attribution frameworks, and analytics best practices.
• Strong analytical, problem-solving, and critical-thinking skills.
• Excellent communication, presentation, documentation, and stakeholder-management abilities.

Preferred Qualifications

• Experience working with marketing measurement, attribution, or analytics vendors.
• Agency-side marketing analytics, media measurement, or attribution experience.
• Familiarity with customer analytics, marketing data platforms, CDPs, and attribution technologies.
• Working knowledge of SQL, Python, Tableau, Power BI, or other data visualization and analytics tools.
• Experience supporting data governance, privacy compliance, and regulated data environments.
• Knowledge of digital marketing channels, campaign measurement, and performance analytics.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Email Your Resume In Word To
Brenna.Belardinelli@jobalert.creativecircle.com
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.
Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : BB14-1998322L673 -- in the email subject line for your application to be considered.
Brenna Belardinelli - Recruitment Strategist, Enterprise

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 09/28/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.  Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.

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