Lifecycle Marketing Specialist

Lifecycle Marketing Specialist

Position Overview
We are seeking a contract Lifecycle Marketing Specialist to support the development and execution of lifecycle marketing strategies that drive product adoption, engagement, and conversion across Venmo's owned channels, including email, in-app, and push notifications.

Must have demonstrated experience developing campaigns for email and at least one mobile channel (in-app, push, SMS)

Key Responsibilities

• Design and implement lifecycle marketing campaigns to enhance customer engagement and retention.
• Utilize marketing automation tools to streamline campaign execution and reporting.
• Analyze customer data to segment audiences and tailor marketing messages accordingly.
• Conduct A/B testing to assess the effectiveness of marketing campaigns and optimize performance.
• Collaborate with content creators to produce engaging and relevant marketing materials.
• Leverage analytics to track campaign performance and provide actionable insights for improvement.
• Map customer journeys to identify opportunities for enhanced customer experiences across touchpoints.
• Manage CRM systems to ensure accurate customer data and segmentation for targeted marketing efforts.
• Develop digital marketing strategies, including email and social media marketing, to reach customers effectively.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3-4 years of marketing experience, including at least 2 years in CRM, lifecycle, or retention marketing.
• Demonstrated experience developing campaigns for email and at least one mobile channel (in-app, push, SMS)
• Experience in customer segmentation and data analysis.
• Familiarity with A/B testing methodologies and best practices.
• Excellent analytical skills with the ability to interpret data and derive actionable insights.
• Creative skills for content creation and marketing messaging.
• Understanding of digital marketing trends and social media platforms.
• Experience with Braze, Adobe, or other enterprise-scale consumer marketing automation platforms and/or CDPs preferred

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Email Your Resume In Word To
Bbelardinelli@creativecircle.com
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.
Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : BB14-1972708 -- in the email subject line for your application to be considered.
Brenna Belardinelli - Lead Recruiter, National Delivery

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 12/19/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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