Director of eComm Marketing

Lead the development and implementation of eCommerce marketing strategies and be accountable for revenue growth across all modalities, including pick-up, delivery, and ship-to-home. Responsible for marketing analytics across the entire marketing organization developing credible, timely metrics to drive optimization of all programs. Oversee an agile marketing team across Paid Media, Customer Lifecycle, Digital Communications, Brand Building, and Analytics to deliver on aggressive marketing and business goals. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion, and safety.

ESSENTIAL JOB FUNCTIONS
- Develop and execute eCommerce marketing strategies to drive revenue growth across each modality, including customer acquisition and retention strategies to ensure growth objectives are met across critical targets.
- Lead and manage an agile digital marketing team spanning paid media, lifecycle, communications, brand, and analytics.
- Partner with cross-functional teams to align eCommerce initiatives enterprise-wide and sustain digital innovation.
- Guide customer communication, brand positioning, and analytics efforts across all digital touchpoints. Lead team across marketing disciplines to deliver best-in-class eCommerce marketing.
- Responsible for all analytics and measurements across total marketing activity system ($1B spending).
- Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports.
- Must be able to perform the essential functions of this position with or without reasonable accommodation.

GENERAL SKILLS
- Bachelor's degree in business, marketing, or related field.
- 10 years of progressive experience in eCommerce or digital marketing.
- Experience in roles such as eCommerce marketing manager, eCommerce brand manager, senior eCommerce digital communication manager, influencer and affiliate marketing manager, eCommerce strategic planner, or manager of measurement/analytics.
- Proven experience developing and executing enterprise-scale eCommerce growth strategies.
- Ability to integrate company-wide alignment across a matrixed organization.
- Proven ability to lead, mentor, and scale high-performing, agile marketing teams.
- Exceptional communication skills.
- Decisive, data-informed decision maker comfortable with ambiguity and scale.

Desired
- Master's or advanced degree.
- Experience leading digital transformation or innovation initiatives.
- Experience operating in complex, matrixed, or enterprise environments.
- Prior ownership of marketing measurement or attribution frameworks at scale.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Email Your Resume In Word To
jscott@creativecircle.com
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Jennifer Scott - Senior Solutions Delivery Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 05/20/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.  Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.

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