What are the responsibilities and job description for the Digital Marketing Manager position at Creative Circle?
Our CPG client in the health and wellness space is hiring a full-time Digital Marketing Manager or Digital Marketing Director to join their growing team!
Ideal candidate will have digital marketing experience with both brick-and-mortar stores and e-commerce partners. MUST have experience with CPG clients/brands to be considered; please highlight when applying!
KEY RESPONSIBILITIES:
- Responsible for leading strategy, execution, and optimization of digital marketing initiatives that drive aggressive growth for client products across both owned and retailer-owned ecommerce platforms.
- Oversee key digital partnerships, agency relationships, website ecosystems, and performance reporting.
- Ensure a cohesive, data-driven approach across the full consumer journey
- Own and manage digital and social advertising strategies and budgets in partnership with external agency
- Oversee campaign planning, execution, optimization, and performance across paid media channels including search, social, programmatic, and emerging platforms.
- Manage and optimize campaigns across digital partners including Ibotta, DoorDash, Instacart, Reddit, and Bazaarvoice
- Oversee owned websites, including brand websites, within the Shopify platform and handle content updates, wireframes, integrations, etc.
- Partner with the Ecommerce team to identify a promotional calendar
- Collaborate closely with sales and ecommerce teams to grow revenue across retailer-owned platforms including Amazon, Target, Walmart, CVS, Walgreens and more
- Own budget management, optimization, and performance tracking for retailer-specific campaigns
- Own end-to-end campaign reporting across all digital channels and partners
- Oversee Google Analytics, dashboards, and reporting frameworks
- Design and implement digital initiatives that drive traffic, acquisition, conversion, loyalty, and lifetime value
REQUIREMENTS:
- Minimum 5 years of experience in ecommerce and digital marketing experience, ideally within an entrepreneurial fast-growth company
- Experience with paid digital media on Google, YouTube, Meta or other key platforms
- Strong analytical skills to build performance dashboards and budget forecasting/tracking
- Key leadership characteristics: collaborative, drive for results, problem solver, eager to learn, strong communicator
- Experience working with various partners like Ibotta, DoorDash, Instacart, BazaarVoice, and more.
- Bachelor's degree in Business, Marketing, or related field required; Master's degree preferred
- Some travel may be required
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.
Email Your Resume In Word To
lmadden@creativecircle.com
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.
Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : LM10-1978436 -- in the email subject line for your application to be considered.
Lauren Madden - Recruitment Strategist
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.
This job was first posted by Creative Circle on 02/20/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.
This job was posted on 02/20/2026 and is open for 60 days
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
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Salary : $150,000 - $170,000