Consumer Insights Brand Planner

Consumer Insights Brand Planner

Position Overview
We are seeking an experienced Consumer Insights & Strategy Planner to support a key positioning initiative for a leading aviation brand. This role will focus on uncovering actionable insights that inform brand strategy and customer segmentation, with a particular emphasis on loyalty and travel behavior.

Key Responsibilities

• Partner with the brand team to refine positioning and customer segmentation strategies.
• Develop an interview guide designed to answer critical questions about customer motivations beyond destination and dates.
• Analyze qualitative research, including 1:1 interviews and transcripts, to extract meaningful insights.
• Synthesize findings into clear, actionable recommendations that inform brand positioning and strategic approach.
• Provide thought leadership and act as a strategic partner to the SVP of Brand.
• Offer recommendations on how insights can shape loyalty programs and overall customer experience.

Qualifications

• Proven experience in consumer insights, brand strategy, and qualitative research analysis.
• Ability to translate research into strategic recommendations that drive positioning decisions.
• Strong understanding of travel, hospitality, and loyalty programs.
• Excellent communication and presentation skills; comfortable engaging with senior stakeholders.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Email Your Resume In Word To
twood@creativecircle.com
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.
Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : TW7-1973430 -- in the email subject line for your application to be considered.
Trevor Wood - Lead Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 01/04/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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