Brand Marketing Manager - Health Insurance, Integrated Campaign

Our client in the health/insurance space is seeking an experienced and strategic Brand Marketing Manager to drive integrated marketing initiatives that strengthen brand visibility, support key business objectives, and deliver impactful audience experiences. This role will lead the planning, execution, and coordination of sponsorships, events, content, and cross-channel marketing programs while serving as a critical liaison among internal stakeholders. 

The Brand Marketing Manager starts as soon as the right candidate is identified and will continue for 40 hours per week until end of year. This role is required to be onsite 1-2 days per week in Troy, MI.

The ideal candidate is a seasoned brand marketer with 5 years of experience managing integrated campaigns across digital, print, social, events, and sponsorships. They are highly organized, detail-oriented, and comfortable balancing multiple priorities while ensuring projects move forward efficiently and effectively.

Key Responsibilities

• Lead and execute integrated marketing initiatives that support brand awareness, engagement, and business growth.
• Manage brand activations across multiple channels including digital, social, print, direct mail, and internal communications.
• Ensure consistent brand messaging and positioning across all marketing touch points.
  Partner with creative, communications, and business teams to develop and execute campaigns that align with organizational objectives.
• Develop and oversee sponsorship marketing plans, ensuring maximum value and visibility from sponsored programs and partnerships.
• Coordinate event marketing activities from planning through execution.
• Serve as the primary marketing lead for assigned events, ensuring seamless communication with internal stakeholders and external partners.
• Manage event-related content, collateral, promotional materials, and attendee communications.
• Create and edit marketing content for:
  Social media
  Website and digital channels
  Print materials
  Direct mail campaigns
  Internal communications
• Collaborate with communications and creative resources to ensure content aligns with brand standards and campaign objectives.
• Support messaging strategies that effectively reach both internal and external audiences.
• Manage multiple concurrent projects and timelines while maintaining a high level of accuracy and attention to detail.
• Utilize Workfront or similar project management platforms to oversee workflows, approvals, and deliverables.
• Coordinate across teams to ensure projects are completed on schedule and within scope.
  Conduct research, fact-finding, and due diligence to support marketing initiatives and stakeholder requests.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5 years of experience in brand marketing, integrated marketing, or marketing communications.
• Proven experience developing and executing integrated marketing campaigns.
• Strong sponsorship marketing and event planning experience.
• Exceptional project management and organizational skills.
• Strong written and verbal communication abilities.
• Demonstrated ability to build relationships and communicate effectively with cross-functional stakeholders.
• Experience managing multiple priorities and deadlines in a fast-paced environment.
• Proficiency in Microsoft 365 applications, including Microsoft Teams.
• Experience using Workfront or comparable project/workflow management systems.

Preferred Qualifications

• Experience in healthcare, health services, or other regulated industries.
• Familiarity with compliance and regulatory review processes.
• Experience working in complex corporate or enterprise environments.
• Knowledge of content strategy and audience engagement best practices.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Additionally, drug products may be present in the workplace.

Benefits

 

Email Your Resume In Word To
Sasha.Walker@jobalert.creativecircle.com
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Sasha Walker - Senior Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 09/15/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.  Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.

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