Associate Director, Digital Product Manager (Insurance)

Associate Director, Digital Product Manager - Insurance (Optional Products)

Position Overview
Our client is a well-established consumer financial services company undergoing a significant digital transformation. They are expanding their Digital Product organization to build connected, customer-centric experiences across lending, credit, insurance, and financial wellness.

The Associate Director, Digital Product Manager is a senior individual contributor role within the Digital Product Team, responsible for defining and driving the digital strategy for the organization's optional insurance products. This role does not manage a team and does not have a dedicated scrum team; instead, it requires a highly experienced product leader who can work across domains and teams, scope new initiatives, and influence delivery through strong product thinking and stakeholder alignment.

This role owns the end-to-end digital insurance experience across web and mobile, with a focus on optimizing customer flows at scale, improving conversion and engagement, and ensuring compliant, intuitive experiences for millions of customers. The Product Principal partners closely with senior leaders, Insurance stakeholders, Technology, Design, Analytics, Compliance, and Operations to rationalize insurance offerings, align products to the right customer moments, and drive measurable business impact.

This is not a sales, agent, or advisory role. Success requires deep experience in digital product management within insurance or heavily regulated financial services, comfort operating with ambiguity, and the ability to create clarity through strong roadmaps, experimentation, and executive communication.

This is a hybrid opportunity, onsite Tuesday, Wednesday, and Thursday in New York, NY, Wilmington, DE, Baltimore, MD, or Irving, TX.

Key Responsibilities

• Serve as the senior product owner and subject-matter leader for digital insurance products, spanning discovery, delivery, and optimization.
• Define and communicate a clear product vision, roadmap, and milestones aligned to business goals and customer outcomes.
• Work across multiple teams and domains (without a dedicated scrum team) to scope initiatives, align priorities, and drive execution.
• Lead efforts to rationalize insurance products, ensuring the right offerings are aligned to the right customer journeys and moments.
• Optimize B2C customer flows for optional insurance products, including enrollment and servicing, at scale for millions of customers.
• Identify drop-off points and friction across the digital journey and drive improvements through data-informed decisions.
• Design and run experimentation and A/B testing, including defining hypotheses, success metrics, and learning agendas.
• Partner closely with Design to test and refine UX, including iterative design tweaks that improve engagement and conversion.
• Collaborate with Technology and platform teams to deliver solutions within complex, regulated environments.
• Use data to frame conversations, measure impact, and clearly articulate business outcomes (e.g., conversion, engagement, efficiency).
• Prepare and deliver executive-level presentations, influencing senior leaders through clear storytelling and product rationale.
• Ensure all digital insurance experiences meet regulatory, compliance, and operational requirements.
• Maintain product documentation, roadmaps, and workflows using Jira and Confluence.

Qualifications

• Minimum 8 years of experience as a Product Manager owning customer-facing digital products.
• Senior-level experience as an individual contributor (e.g., Product Principal, Lead PM, Group IC) comfortable operating without formal team ownership.
• Demonstrated experience working on insurance products (e.g., enrollment, policy management, servicing, claims, or product alignment); open to various insurance types.
• Strong understanding of insurance business models, processes, and regulatory constraints.
• Background in financial services, insurance, or other heavily regulated industries strongly preferred.
• Proven ability to create roadmaps, define milestones, and drive outcomes across distributed teams.
• Experience optimizing high-scale B2C digital journeys with large customer volumes.
• Hands-on experience with experimentation frameworks, funnel analysis, drop-rate analysis, and engagement metrics.
• Strong communicator with the ability to frame problems using data and influence senior stakeholders.
• Experience collaborating closely with Design, Engineering, Analytics, Compliance, and Operations.
• Familiarity with Jira and Confluence required.
• Experience at recognized insurance or financial services companies. 

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Email Your Resume In Word To
twood@creativecircle.com
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.
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Trevor Wood - Senior Solutions Delivery Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 03/13/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.  Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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