What are the responsibilities and job description for the Digital Community Builder position at Create Wellness?
Create is hiring a Digital Community Builder to build, activate, and grow our owned digital community across social and community platforms. This is not a social media manager role - it's a community-first position focused on connection, conversation, and cultural relevance.
This person lives in their feeds, stays in-step (and a step ahead) of digital trends, and understands how wellness brands earn attention and loyalty through authentic engagement. You'll work closely with the Brand Director, Studio Director, and content stakeholders to activate the Create community through smart engagement tactics, social listening, and occasional on-camera presence. This role sits at the intersection of brand, content, and culture - and plays a critical role in shaping how Create shows up day to day.
What You'll Do
At Create Wellness, we're building a category-defining wellness brand that helps people feel their best every day. You'll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it.
This person lives in their feeds, stays in-step (and a step ahead) of digital trends, and understands how wellness brands earn attention and loyalty through authentic engagement. You'll work closely with the Brand Director, Studio Director, and content stakeholders to activate the Create community through smart engagement tactics, social listening, and occasional on-camera presence. This role sits at the intersection of brand, content, and culture - and plays a critical role in shaping how Create shows up day to day.
What You'll Do
- Build and grow our digital community: Own engagement across core social and community platforms, fostering real connection and conversation.
- Lead social listening & engagement: Monitor trends, sentiment, and cultural moments; actively engage with our audience and broader wellness community
- Execute digital engagement strategy: Partner with Brand and Studio to activate content and campaigns in-feed, natively and in real time
- Content Creation: Occasionally appear on camera and contribute to reactive or community-driven content moments.
- IRL Brand Prescence: Support events, shoots, and activations with on-site community engagement and content capture.
- Collaborate cross-functionally: Work closely with the Brand Director and Studio Director to translate community insights into content and brand decisions.
- 3 years experience in digital community building for a consumer brand.
- NYC-based
- Deep fluency across social platforms and community tools (e.g., Instagram, TikTok, Discord).
- Comfortable being on camera and representing the brand authentically
- Competitive Compensation
- Fully-paid health, dental, and vision insurance
- Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO
At Create Wellness, we're building a category-defining wellness brand that helps people feel their best every day. You'll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it.