What are the responsibilities and job description for the Business Development- Lead Generation position at Crawford Thomas Recruiting?
DIGITAL MARKETING & LEAD GENERATION SPECIALIST Denton County, TX
Salary: $45,000 base salary commission | OTE: $100,000–$120,000
Benefits: Health, Dental, Vision, Life Insurance, Short-Term Disability, Long-Term Disability, 401(k) with 6% match
Work Setup: Onsite | Employment Type: Full-Time, Direct Hire
Our housing community management company is seeking a Digital Marketing & Lead Generation Specialist to create buyer interest for available homes and turn that interest into scheduled appointments for the sales team.
This role focuses on the front end of the sales process creating attractive property listings, marketing available homes, generating inbound leads, and ensuring prospective buyers receive fast, consistent follow-up.
What You'll Do
Salary: $45,000 base salary commission | OTE: $100,000–$120,000
Benefits: Health, Dental, Vision, Life Insurance, Short-Term Disability, Long-Term Disability, 401(k) with 6% match
Work Setup: Onsite | Employment Type: Full-Time, Direct Hire
Our housing community management company is seeking a Digital Marketing & Lead Generation Specialist to create buyer interest for available homes and turn that interest into scheduled appointments for the sales team.
This role focuses on the front end of the sales process creating attractive property listings, marketing available homes, generating inbound leads, and ensuring prospective buyers receive fast, consistent follow-up.
What You'll Do
- Photograph available homes and create attractive online listings
- Post and maintain listings across Facebook Marketplace and other digital platforms
- Generate leads through social media, online marketing, referrals, and community outreach
- Respond quickly to inbound calls, texts, messages, and online inquiries
- Qualify prospective buyers and schedule property tours
- Maintain knowledge of available inventory and match prospects with appropriate homes
- Manage follow-up and keep the lead pipeline organized in the CRM
- Coordinate qualified leads with the sales team for a smooth handoff
- Track which listings and marketing efforts are generating the most interest
- Ensure marketing and prospect communication follows Fair Housing requirements and company policies
- Experience with digital marketing, social media, online listings, lead generation, or customer-facing sales
- Strong written communication and ability to create appealing property listings
- Strong phone, text, and follow-up skills
- Ability to turn inbound interest into scheduled appointments
- Strong organization and time-management skills
- Comfortable using a CRM to manage leads and activity
- Self-motivated, creative, and comfortable taking ownership of lead generation
- Leasing, property management, manufactured housing, residential sales, automotive BDC, or similar consumer-facing experience
- $45,000 base salary plus commission
- $100,000–$120,000 OTE
- Health, dental, vision, and life insurance
- Short-term and long-term disability
- 401(k) with company match
Salary : $100,000 - $120,000