What are the responsibilities and job description for the Social Media & Marketing Manager position at Craig Tuttle Construction?
Content & Creative Direction
- Ability to tell a story through projects from initial design to completion of construction.
- Strong eye for composition, lighting, framing, and luxury aesthetics.
- Able to identify trends without making the brand feel trendy or cheap.
- Experience creating content that feels family/community centered rather than sales focused.
Copywriting
- Excellent writing and grammar.
- Ability to write captions that educate, inspire, and convert. NO CHAT GPT
- Understands different voices for Facebook, Instagram, LinkedIn, and Pinterest.
Photography & Video
- Comfortable shooting high-quality content with an iPhone and/or Camera
- Basic video editing skills (CapCut, Adobe Premiere, Final Cut, etc.).
- Knows how to capture construction progress in a visually appealing way.
Analytics
- Analyze monthly performance and provide recommendations.
- Track engagement, reach, follower growth, website clicks, and lead generation.
- A/B test different content styles and posting times.
Organization
- Manage a monthly content calendar with minimal supervision.
- Coordinate with manager to know what jobs are worth filming.
- Keep content organized and backed up.
Personality
- Self-starter who identifies content opportunities without being asked.
- Comfortable talking with homeowners, architects, subcontractors, and vendors.
- Positive, professional, and represents the company well on job sites.
- Reliable and able to meet deadlines.
Marketing Knowledge
- Understands branding and customer psychology.
- Experience running Meta ads.
- Familiar with SEO basics and how social media supports Google rankings.
- Can create content that generates qualified leads, not just likes.
Expectations
- Go to job sites to get content 2/3 a week
- Get in-office content every week
- Willingness to be in front of the camera at times
- Expectations: 2-3 story posts daily M-F
- 2 Photo Posts weekly
- 1 Jobs site update weekly
- 1 Rendering Video - weekly
- 1 Creative Reel you come up with (that fits within our guidelines)
- You must like, share and comment on others posts DAILY
- Demonstrate success growing business social media accounts through strategic content creation and analytics.
- Highly self-motivated and able to independently identify content opportunities, plan shoots, and execute marketing initiatives with minimal oversight.
- 15-20 in office hours weekly.