What are the responsibilities and job description for the Specialist, Affiliate & Influencer Marketing position at Cornerstone Brands (A Division of QVC Group)?
Your Opportunity, Your Team
- The Specialist of Affiliate & Influencer Marketing will support our loyalty affiliate strategy, content publisher partnerships, and influencer collaborations. In this role, you’ll be at the forefront of driving brand awareness and revenue growth by coordinating affiliate loyalty tactics, content publisher partnerships, and influencer collaborations. You will leverage these channels to support the overarching go-to-market strategies for leading home and lifestyle brands, including Frontgate, Ballard Designs, Grandin Road, and Garnet Hill.
- You will report to the Manager, Affiliate & Influencer Marketing
- This role is hybrid.
- Execute affiliate marketing strategies, managing partnerships with loyalty, coupon, and content publishers to drive ROI and maintain brand alignment.
- Support influencer marketing by sourcing and vetting creators aligned to target audiences, and managing product fulfillment to ensure seamless partnerships.
- Partner with merchandising, creative, analytics, and digital teams to align on campaign execution, integration, and performance measurement.
- Use data-driven insights to analyze and optimize campaigns, enabling fast and accurate decision-making.
- Monitor industry trends, emerging platforms, and best practices to keep Cornerstone Brands leading in affiliate and influencer marketing.
- Bachelor’s degree in Marketing, Business, Communications, or a related field required.
- Minimum 1 year of experience in affiliate, influencer, or partnership marketing, ideally within retail or e-commerce.
- Strong analytical skills with experience using affiliate platforms (e.g., Impact, Rakuten, CJ) and social analytics tools.