What are the responsibilities and job description for the Performance Marketing Manager position at Cooper Tacia General Contracting Company?
Benefits:
Join Cooper Tacia, a leader in commercial and industrial construction, as we expand our family of brands. We are looking for a Performance Marketing Manager who can own both paid media strategy and organic search growth for the companies under the Cooper umbrella brand: the general contracting company Cooper Tacia, the Cooper Foundation, and Cooper Equipment, our new rental equipment company.
This is a hands-on role where you’ll plan, execute, and optimize campaigns across Google, Meta, LinkedIn, and other digital channels, while also developing the keyword strategy and organic growth roadmap for all three websites. You’ll be both strategist and operator, working closely with our design and content team to bring campaigns to life.
Responsibilities:
Benefits:
We are an equal opportunity and drug-free workplace. Pre-employment drug screening required.
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of responsibilities, duties and skills required. Personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
- 401(k)
- 401(k) matching
- Company parties
- Competitive salary
- Free uniforms
- Health insurance
- Paid time off
- Vision insurance
Join Cooper Tacia, a leader in commercial and industrial construction, as we expand our family of brands. We are looking for a Performance Marketing Manager who can own both paid media strategy and organic search growth for the companies under the Cooper umbrella brand: the general contracting company Cooper Tacia, the Cooper Foundation, and Cooper Equipment, our new rental equipment company.
This is a hands-on role where you’ll plan, execute, and optimize campaigns across Google, Meta, LinkedIn, and other digital channels, while also developing the keyword strategy and organic growth roadmap for all three websites. You’ll be both strategist and operator, working closely with our design and content team to bring campaigns to life.
Responsibilities:
- Paid Media Strategy & Execution: Own digital ad budgets across Google Ads, Meta (Facebook/Instagram), LinkedIn, and emerging channels.
- SEO & Keyword Growth: Lead keyword research, content planning, and reporting. Collaborate with our Web Developer for technical execution.
- Generative AI & AEO (Answer Engine Optimization): Explore and apply strategies to increase visibility in generative AI platforms (ChatGPT, Perplexity, Gemini, etc.), staying ahead of how audiences discover content.
- Campaign Optimization: Manage funnels, A/B test creatives, refine targeting, and track performance KPIs (CAC, ROAS, CPL).
- Analytics & Reporting: Build dashboards to monitor paid organic performance.
- Cross-Channel Integration: Align paid and organic efforts to maximize reach and conversion.
- Brand Support: Ensure paid and organic strategies align with each brand
- 7–10 years experience in performance/digital marketing (agency or in-house).
- Proven track record managing ad budgets.
- Strong grasp of SEO strategy (keyword research, content planning, link building).
- Bonus: Familiarity with Answer Engine Optimization (AEO) or strategies for improving content visibility in generative AI search engines (ChatGPT, Perplexity, Gemini, etc.)
- Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, SEMrush/Ahrefs.
- Data-driven mindset with ability to own reporting and ROI measurement.
- Bonus: B2C campaign experience (rental, e-commerce, local search).
- Bonus: Experience with AI
Benefits:
- Competitive salary: $90,000 – $100,000 depending on experience.
- 100% Employer Paid Health, Vision & Dental Insurance for employee.
- PTO/ Paid Holidays
- 401K W/ 3% Match
- Continued Education as needed
We are an equal opportunity and drug-free workplace. Pre-employment drug screening required.
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of responsibilities, duties and skills required. Personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Salary : $90,000 - $100,000
