What are the responsibilities and job description for the Marketing Specialist - Social Media Focus position at AFCO Performance Group?
About Us:
Custom Dynamics® is a market leader in innovative motorcycle LED lighting and electrical products. With a strong commitment to quality, customer service, and innovation, we continue to grow our presence in the motorcycle industry. We are seeking a creative and motivated Marketing Specialist with a strong emphasis on social media to join our team.
Position Overview:
The Marketing Specialist will play a key role in building and maintaining Custom Dynamics®’ brand presence online, with a particular focus on social media strategy, content creation, and community engagement. This position requires a creative storyteller who understands how to connect with audiences, drive engagement, and showcase our products across multiple digital platforms.
Key Responsibilities:
- Develop and execute social media strategies that align with company goals and brand identity.
- Manage day-to-day content creation and scheduling for platforms including Facebook, Instagram, TikTok, YouTube, and LinkedIn.
- Monitor, engage, and grow online communities by responding to comments, messages, and customer inquiries in a timely and professional manner.
- Collaborate with the design and product teams to create compelling content including graphics, photos, and videos.
- Track performance metrics, analyze engagement data, and provide regular reporting to measure ROI and optimize campaigns.
- Assist in planning and execution of marketing campaigns, promotions, and events.
- Stay up to date on social media trends, tools, and best practices to keep Custom Dynamics® at the forefront of digital engagement.
- Support additional marketing initiatives such as email campaigns, website updates, and trade show promotions as needed.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field (or equivalent work experience).
- 1–3 years of experience in social media management, digital marketing, or related role.
- Strong understanding of social media platforms, trends, and analytics tools.
- Excellent writing, editing, and communication skills.
- Creative mindset with ability to produce engaging content (photo/video editing skills a plus).
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
- Passion for motorcycles and the powersports industry is a plus.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional development and career growth.
- A collaborative, innovative, and passionate team environment.
- The chance to make a real impact on a growing brand in the motorcycle industry.