Product Marketing Manager

About Cooler Master is a global PC hardware brand with 30 years of innovation in cooling, cases, systems, and performance technology. North America is one of our most strategic regions and plays a major role in influencing global direction, product positioning, and market adoption. Our team operates fast, collaborates openly, and expects strong ownership.

This role is for someone who wants to shape how our products are understood, launched, and adopted in the US and Canada. You will work closely with global product teams, regional sales, PR, social, and technical marketing to turn technology into clear value for end users. You will help define product stories for NA and work across every stage of the launch cycle.

Role Summary

The Product Marketing Manager for CMNA is responsible for translating product capabilities into clear reasons to believe for the North America market. This includes regional positioning, go-to-market planning, launch readiness, competitive analysis, product messaging, and campaign alignment with global counterparts.

This role requires someone who can work independently, manage cross-functional alignment, and bring clarity to a fast-moving environment.

Responsibilities

Key Responsibilities

1. Product Positioning and Messaging

• Translate global product direction into NA-focused messaging that matches regional user behavior and market dynamics
• Build product briefs, value propositions, talking points, and competitive stories
• Align with PR, Technical Marketing, Digital, and Sales to ensure consistent narrative

2. Go-to-Market Ownership

• Drive NA launch readiness for cases, cooling, peripherals, and systems
• Build launch plans for regional campaigns including retail, digital, social, community, and PR
• Ensure sales, channel partners, and internal teams have the right assets and messaging

3. Competitive and Market Analysis

• Track category trends across key competitors (Corsair, NZXT, Razer, HyperX, Thermaltake, Noctua, Logitech)
• Identify market gaps, pricing sensitivity, product opportunities, and feature expectations
• Provide clear weekly or monthly insights to support sales and product decisions

4. Sales and Channel Support

• Partner with CFT to create channel-ready product decks, sell-in materials, retail messaging, and A content
• Support Amazon, Newegg, Best Buy, Micro Center, B&H with product claims, visuals, and positioning
• Help optimize product page content, feature callouts, and consumer-facing descriptions

5. Cross-Functional Execution

• Work with Global PM to gather product data, specs, and roadmaps
• Coordinate with Technical Marketing to validate claims and build reviewer guides
• Align with PR on product briefings and local media priorities
• Collaborate with Social and Community teams to create story-driven content

6. Internal Leadership and Process

• Drive clarity in cross-team communication and campaign alignment
• Manage NA launch calendars and ensure deliverables are on time
• Document lessons learned and help continuously refine NA product marketing workflow

Qualifications

• 3–6 years experience in product marketing, hardware, gaming, PC components, or consumer tech
• Strong understanding of NA PC market, retail channels, and trends
• Proven ability to build product positioning and simple narratives from complex technology
• Experience with GTM planning and cross-functional execution
• Comfortable working in fast-moving environments with limited instruction
• Strong written communication and ability to create decks, briefs, and messaging guides

Preferred

• Experience working with global teams and time-zone-distributed organizations
• Familiarity with cases, cooling, PSUs, peripherals, or enthusiast PC components
• Understanding of technical marketing, testing methodology, and reviewer landscape
• Experience supporting Amazon or retail partners with product launch assets
• Prior work with influencer, PR, or tech media teams

Cultural Fit

• Self-driven and proactive. Does not wait for instructions or overly defined processes
• Comfortable with ambiguity and able to create structure where none exists
• Strong collaborator who communicates clearly and works well across regional and global teams
• Takes ownership of problems and drives solutions to completion