Account Manager -D2C

About Cooler Master

Cooler Master is dedicated to providing the best solutions to customers and aims at exceeding customers’ expectations. The three cornerstones of our business philosophy are innovation, speed, and customer satisfaction.

Our headquarters is located in Taipei, Taiwan, and has its own manufacturing facilities in China and Taiwan and we have branch offices worldwide.

A career at Cooler Master provides meaningful opportunities to develop professionally, We're a diverse network of people driven by our shared ambition to shape a better future.

If you are a bright and high-energy professional. Because we look for and recognize individuals who can thrive in a forward-moving environment, and who can infuse our atmosphere with their own commitment to personal and corporate success. We are committed to creating unique and rewarding experiences for both customers and employees. Everyone has common goals and aspires to be their best.

Here, we can learn and grow at the speed of technology

Now is the time to define your future and make it yours too.

Summary

The DTC (Direct-to-Consumer) Website Manager will own and oversee all aspects of Cooler Master’s direct-to-consumer website operations.

You will lead website updates, front-end and back-end improvements, coding and feature implementation, online sales strategy, and customer journey. The ideal candidate is both technical and strategic — someone who can code, analyze performance, and design initiatives that enhance sales and user experience.

Key Responsibilities

Website Ownership & Development

• Manage and maintain the DTC website, ensuring performance, security, and scalability.
• Oversee all front-end and back-end updates (HTML, CSS, JavaScript, or CMS-based) to enhance usability and design.
• Collaborate with developers or third-party vendors when needed to implement new features or integrations.
• Ensure mobile responsiveness, fast load times, and smooth checkout functionality.

Content & Merchandising

• Regularly update product listings, banners, and promotions.
• Maintain brand consistency across all digital content and pages.
• Optimize the site layout, navigation, and UX to support conversion and engagement.

Digital Sales & Growth Strategy

• Develop and execute strategies to increase traffic, conversion rate, and AOV (average order value).
• Partner with marketing to plan campaigns, promotions, and product launches that drive DTC sales.
• Monitor key performance indicators (KPIs) and create data-driven strategies for revenue growth.

SEO, SEM, and Analytics

• Implement on-site SEO best practices and maintain high search visibility.
• Collaborate with marketing on paid ad campaigns and measure ROI.
• Use analytics tools (e.g., Google Analytics, Tag Manager) to track user behavior and report performance insights.

Customer Experience

• Continuously improve the online shopping experience from homepage to checkout.
• Conduct A/B tests and conversion rate optimization (CRO) initiatives.
• Identify pain points and create solutions to enhance satisfaction and retention.

Qualifications:

• Expertise in Shopify platform management, including theme customization, app integrations, and performance optimization.
• Proven experience in growing in-house/company online store websites and driving ecommerce success.
• Must have built upon the website experiences
• Expertise in SEM and SEO, with a track record of improving website search rankings and visibility.
• Proficiency in running various paid ad campaigns, particularly with Google Ads and other digital advertising platforms.
• In-depth knowledge of Google Analytics for performance tracking and reporting.
• Ability to manage and optimize product listings, pricing, and inventory levels to maximize sales.
• Strong attention to detail, with an appetite to dive into the weeds and willingness to work with Cross-Functional team members
• In depth knowledge in check out process and touchpoints of the customer journey
• You are entrepreneurial, flexible, and can roll up your sleeves to help pick up on work – no task it too small
• Support website and campaigns end-to-end, from definition to launch and impact assessment

Position Details:

• Employment type: Full Time
• Base Salary: DOE.
• Yearend Bonus
• Location: City of Industry