What are the responsibilities and job description for the Digital Advertising Specialist position at Conway Regional Health System?
Conway Regional Health System provides comprehensive healthcare services to a seven-county area in North Central Arkansas. Anchored by a 150-bed acute care medical center, the organization offers specialized services such as heart health, orthopedic care, neuro-spine surgery, women’s health, and rehabilitation. With over 200 physicians, Conway Regional fosters collaboration through its innovative Accountable Clinical Management Model (ACM), enhancing patient care and experience. Recognized nationally as a top workplace, the health system has consistently earned accolades for employee and medical staff engagement. As a leader in healthcare innovation, Conway Regional is committed to improving access to high-quality care for its community.
This is a full-time, on-site role for a Digital Advertising Specialist located in Conway, AR. The Digital Advertising Specialist will focus on planning, creating, and executing digital marketing campaigns to enhance brand visibility and drive engagement. Day-to-day tasks include analyzing campaign performance, strategizing digital ad placements, executing targeted marketing initiatives, and collaborating with internal teams to optimize results. The specialist will ensure campaigns align with organizational goals and adhere to industry best practices.
- Strong analytical skills and experience in data analysis to measure and optimize the effectiveness of digital advertising campaigns
- Effective communication skills to collaborate with cross-functional teams and present insights and recommendations clearly
- Marketing and sales experience to develop and implement strategies that drive brand growth and achieve organizational objectives
- Strong organizational and time-management skills to manage multiple campaigns simultaneously
- Familiarity with digital advertising platforms, tools, and techniques
- Proficiency in budgeting and monitoring online advertising spend
- Bachelor’s degree in Marketing, Advertising, Business, or a related field preferred
- Experience in healthcare marketing or digital health initiatives is a plus
