Digital Advertising Specialist

• Bachelor’s degree in Marketing, Communications, Advertising, Applied Data Analytics or in a related field, required
• Minimum of 2 years of experience in digital advertising, paid search (Google Ads), and/or Meta advertising, required
  • Preferably in an organization with a broad campaign portfolio
• Experience with audience targeting, dashboards, and budget allocation strongly, preferred
• Certifications such as Google Ads (Search, Display, or Video), Meta Certified Media Buying Professional, and Looker Studio, preferred

QUALIFICATIONS REQUIRED PRIOR TO CLEARANCE TO WORK:

• Attendance at New Employee Orientation classroom program
• Aggression Management Training
• Successful completion of Computer-Based orientation

QUALIFICATIONS REQUIRED PRIOR TO INDEPENDENCE FROM PRECEPTOR:

• Successful completion of orientation skills checklist

• Develop, manage, and optimize paid search and paid social (Meta, Google Ads, etc.) campaigns
• Monitor campaign performance, identifying trends, and making data-driven recommendations for ongoing improvement
• Manage campaign budgets across multiple service lines, ensuring efficient spend allocation
• Build and maintain a centralized performance dashboard to track impressions, clicks, conversions, cost-per-lead across platforms and service lines
• Analyze and interpret campaign data to provide actionable insights and monthly/quarterly performance reports to the Director of Marketing
• Collaborate others on the marketing team to align messaging, creative assets, and landing pages with campaign goals and audience intent
• Recommend targeting strategies, keywords, audiences, and placements to improve reach and engagement across digital channels
• Maintain consistent UTM tagging, tracking parameters, and campaign naming conventions for accurate data attribution
• Ensure all campaigns comply with brand standards, compliance regulations, HIPAA regulations, and platform advertising policies
• Attends 75% of staff meetings
• Participates in committees which promote staff and medical center facility growth as directed by Director/Manager and/or CRMC policy
• Attends mandatory in-services and committee meetings as assigned
• Adheres to dress code, conduct and attendance policies
• Participate in activities that promote personal development
• Must maintain all organizational education and work requirements (i.e., Annual Mandatory Education, Competencies, BLS Provider, etc.)
• Other duties as assigned by management

• Must be able to move intermittently throughout the workday
• Must be able to speak the English language in an understandable manner
• Must be of sound mind and demonstrate emotional stability in order to cope with mental and emotional stress of the position
• Must possess sight and hearing senses, or use prosthetics that will enable these senses to function adequately so that the requirements of this position can be fully met
• Must function independently, have flexibility, personal integrity, and the ability to work effectively with executive, supervisory, volunteer and hourly personnel as well as outside agencies
• Must be able to lift file boxes, carry workshop materials, carry and transport office supplies and move supplies throughout the day

• Knowledge of fundamentals of marketing/public relations practices
• Awareness of local/regional healthcare landscape and service areas
• Ability to utilize effectively Microsoft Office software programs
• Must possess excellent professional communication skills, both oral and written
• Must possess demonstrated organizational and analytical skills to manage numerous projects, establish priorities and resolve problems
• Ability to use and learn new software to complete projects
• Demonstrates awareness of costs and utilization of hospital resources