What are the responsibilities and job description for the Digital Marketing Specialist position at Atlas Copco Group?
Your role
As a Digital Marketing Specialist, your mission will include global content writing for web, social media, and other digital marketing avenues, creating both visually appealing and SEO-driven web pages in CMS, and managing a multi-language and multi-market setup. You will need to structurally manage SEO and know how to write content that will perform well in search. Your objective is to grow traffic, inquiries and leads for the business. Globally responsible for digital experience focusing on helping establish nano as the leading player in air treatment and gas generation and a strong SEO presence. This position reports to the Global Marketing Manager.
You will
We encourage you to apply even if you don't meet every single requirement. We value diverse experiences and perspectives and are excited to see what you bring to the role.
You have 1-2 years of experience, working as a SEO content writer
This role offers a fully remote work arrangement, enabling you to work from anywhere in the world. We value results over location and provide the tools and support you need to succeed from any location.
Contact information
Talent Acquisition Team: Mary Barnes
Uniting curious minds
Behind every innovative solution, there are people working together to transform the future. With careers sparked by initiative and lifelong learning, we unite curious minds, and you could be one of them.
As a Digital Marketing Specialist, your mission will include global content writing for web, social media, and other digital marketing avenues, creating both visually appealing and SEO-driven web pages in CMS, and managing a multi-language and multi-market setup. You will need to structurally manage SEO and know how to write content that will perform well in search. Your objective is to grow traffic, inquiries and leads for the business. Globally responsible for digital experience focusing on helping establish nano as the leading player in air treatment and gas generation and a strong SEO presence. This position reports to the Global Marketing Manager.
You will
- Making pages and maintaining the global website in a CMS
- Writing and implementing SEO content
- Translate technical inputs into explicit and engaging content for the website and optimize it with relevant on-page content, page titles, meta descriptions
- Structure navigation and create a best-in-class web experience
- Keyword research
- Write content and maintain all aspects of nano's social media avenues
- Identifying close digital competitors and developing strategies to beat them
- Develop and maintain any Pay Per Clicks ads and on-line advertising for optimum ROI
- Rollout content to different languages and markets
- Monitoring trends in web, digital tools and SEO to stay ahead of the competition and remain relevant to our customers
- Create road map for future digital initiatives.
- Work with marketing to review and edit digital content before finalizing the items for production/submission.
- Implementation of Sales /Marketing Customer Platform including integration to AEM, Livechat, Chatbot, etc. (examples include HubSpot, SalesForce, etc.)
- Analyze software implemented by the parent company to determine if it benefits the nano brand. Coordinate implementation as determined.
- Other duties as assigned.
We encourage you to apply even if you don't meet every single requirement. We value diverse experiences and perspectives and are excited to see what you bring to the role.
You have 1-2 years of experience, working as a SEO content writer
- Digital Marketing Degree, creative writing or similar degree and/or relevant experience
- Excellent verbal and written communication skills.
- High level of accuracy and attention to detail.
- Proven track record in growing keywords and traffic to a website (preferable to a multi-lingual website structure).
- Experience in a CMS with multiple languages, translations workflows and managing content in different languages.
- Experience with Canva, Sprout, Adobe Experience Manager is a bonus.
- Ability to use Google Analytics, Photoshop, and other Creative Suite tools.
- Experience working with SEO tools such as SEMRush, experience in Hubspot or other marketing automation tools is a bonus
- Culture of trust and accountability
- Lifelong learning and career growth
- Innovation powered by people
- Comprehensive compensation and benefits
- Health and well-being
This role offers a fully remote work arrangement, enabling you to work from anywhere in the world. We value results over location and provide the tools and support you need to succeed from any location.
Contact information
Talent Acquisition Team: Mary Barnes
Uniting curious minds
Behind every innovative solution, there are people working together to transform the future. With careers sparked by initiative and lifelong learning, we unite curious minds, and you could be one of them.