What are the responsibilities and job description for the Digital Content Specialist position at Tipton & Hurst, Inc?
Since 1886, Tipton Hurst has been the premier boutique florist and luxury gift retailer in Arkansas. Today, our company has a worldwide online presence, our flagship 20,000 sq ft Little Rock Heights store, and locations in North Little Rock, Conway, Pine Bluff and soon in Rogers, as well as two sister brands. Our mission is to beautify and enliven the environment where we live, work, and relax.
We are seeking a creative, dynamic, and results-driven Digital Content Specialist to lead our brand’s online presence and marketing strategies. This role will focus on photography, videography, graphic design and social media savvy.
The ideal candidate will have a solid understanding of current social media trends, digital marketing strategies, and the ability to collaborate closely with teams to execute impactful campaigns.
§ Create high-quality photographs for social media content to enhance visual appeal and engagement.
§ Manage photo studio and take high quality photos for online product listings
§ Develop and implement social media strategies to increase brand visibility and engagement.
§ Create and manage engaging content across multiple platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
§ Monitor social media trends and leverage new features to enhance the brand’s presence.
§ Manage social media content calendar, ensuring consistent posting and content alignment.
§ Respond to customer inquiries, comments, and messages across social platforms in a timely manner.
§ Lead content creation, including blog posts, social media graphics, videos, and other marketing collateral.
§ Write content for the blog to attract and engage customers and ultimately drive traffic.
§ Ensure all marketing materials and communications are consistent with the company’s mission.
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- Bachelor’s degree in marketing, Communications, Business, or a related field.
- 3 years of experience in social media management or digital marketing.
- Strong knowledge of social media platforms (Facebook, Instagram, LinkedIn, Tik Tok, etc.).
- Excellent written and verbal communication skills.
- Highly skilled in photography
- Creative mindset with strong attention to detail.
- Experience in graphic design and video editing tools (Adobe Creative Suite, Canva, Optimizely, Planoly etc.) is a plus.
- Strong organizational and time management skills.
- Positive, team player.
Tipton Hurst offers a competitive compensation plan including benefits such as medical, dental, vision, life insurance, sick time, vacation, holidays, 401k retirement and employee discount.
Tipton & Hurst provides equal employment opportunities (EEO) to all employees and applicants without regard to, including but not limited to, race, sex, color, religion, gender, sexual orientation or preference, gender identity or expression, national origin or ethnicity, age, marital status, pregnancy, genetic information, disability, or veteran status, in accordance with applicable federal, state and local laws.