What are the responsibilities and job description for the Wine Club - Membership Manager position at Confidential?
Boutique Estate Winery Paso Robles, California
Direct-to-Consumer * Wine Club * Luxury Hospitality
A Role That's Truly One of a Kind
We're looking for a Wine Club-Membership Manager who understands that wine is ultimately about relationships — and who has the talent, warmth, and drive to cultivate extraordinary ones.
This is not a call-center role or a data-entry position. This is a seat at the table. You will be one of just three key managers in the business, reporting directly to the CEO and working hand-in-hand with ownership to shape the direction of our most important sales channel.
You'll have real influence, real creative latitude, and real ownership over outcomes that matter. If you've ever wanted a role where your ideas are heard, your instincts are trusted, and your work is felt by every member who opens a bottle — this is it.
The Culture You'll Step Into
We are a small, high-performing team that takes the work seriously and each other personally.
We believe in doing things at a concierge level — not because we have to, but because that's who we are. Our members aren't account numbers; they're guests, friends, and advocates who choose us year after year.
You'll find a workplace that values professionalism without pretension, ambition without ego, and hospitality as a genuine way of being — not a job function.
What You'll Do
As Wine Club-Membership Manager, you'll lead and grow our direct-to-consumer membership programs — from curated seasonal allocations/releases to personalized outreach campaigns and exclusive member events. You'll bring strategic thinking to how we structure and evolve our programs, and a personal touch to every interaction with our most loyal customers.
Specifically, you will:
- Drive revenue and membership growth by developing targeted campaigns, refining club structures, and converting wine lovers into lifelong members
- Own the member experience end-to-end — from automated shipments and release communications to high-touch, concierge-level outreach for top-tier members
- With Private Client Services Coordinator, engage with existing members to a level that foster retention and significantly advance LTV.
- With Private Client Services Coordinator, coordinate non-members outreach that focuses on release curation.
- Lead with data using platforms like C7, Enolytics, and Treefrog to track performance, surface insights, and guide strategy
- Collaborate closely with the Owner, CEO, Hospitality Manager, and Private Client Services Coordinator to ensure every touchpoint — digital or in-person — reflects our standard
- Bring fresh thinking to how we engage a broader, younger audience without compromising the luxury positioning our members expect
Who You Are
You are self-motivated and entrepreneurial. You take pride in your work and hold yourself to a high standard. You love wine, genuinely, and you love the people who love wine. You communicate with warmth and professionalism — whether you're writing an email campaign, picking up the phone, or welcoming a member at the tasting room. You're comfortable with winery POS platforms (Commerce7 / WineDirect), at ease in a fast-paced environment, and energized by the idea of building something lasting at a winery on the rise. Experience in wine DTC, wine club management, and/or luxury hospitality is strongly preferred.
Why This Role
This is not a role for someone looking to maintain the status quo. You'll work alongside ownership that is deeply committed to the member experience and the long-term success of the brand. Your instincts will be trusted. Your contributions will be felt. And the members you serve will know your name.
This is a true partnership in building something extraordinary.
Confidential Search Paso Robles Wine Country, California
Pay: $80,000.00 - $100,000.00 per year
Benefits:
- Employee discount
- Health insurance
- Paid time off
Experience:
- Wine knowledge: 1 year (Preferred)
- Wine Direct POS: 1 year (Preferred)
- Hospitality: 3 years (Preferred)
- Treefrog: 1 year (Preferred)
- Commerce7: 1 year (Preferred)
Work Location: In person
Salary : $80,000 - $100,000